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Below is our recent interview with Ngu Nguyen, CEO at Forix:
Q: Can you tell us something more about the company and your history?
A: Forix is a leading eCommerce development agency based in Portland. We have served hundreds of eCommerce leaders across many industries including health & beauty, outdoor & sporting goods, B2B and more. Our team of Magento certified experts works alongside eCommerce businesses who are looking to get a lot more out of their websites and build their sales funnels. Whether we’re providing custom development, migrations, or conversion rate optimization strategies, we pride ourselves on our data-driven approach to solving complex business problems for our clients.
Q: You’ve recently been named among Clutch’s Top 1000 of 2018; could you tell us something more?
A: We are thrilled to be featured on Clutch’s Top 1000 Companies of 2018, among some of the top B2B development firms in the world. It’s an accomplishment we take very personally and is a reflection of the hard work we put into both our everyday work and our clients’ objectives. We’d like to build on this momentum in 2019 and continue to provide excellent results for our growing clients. Equipping our clients with the tools to hit their targets is key to helping them build their businesses.
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Q: Can you give us insights into your services?
A: Our goal is to help our clients grow their eCommerce businesses. We do that by working closely with our clients to define their goals and create a strategic cohesive plan to meet those goals. We start by immersing ourselves in their data so that we can understand historical barriers to success and find unique opportunities for conversions going forward. Once we’ve completed this in-depth assessment, we craft a unique digital strategy designed to address lost opportunities, operational pain points and drive revenue. We continue to work with our clients on an ongoing basis because we believe that an eCommerce website is a living entity that requires consistent attention and because we want to show our clients the long term results of their investment.
Q: What makes your company the best choice?
A: Our team of Magento certified experts is leading the industry with more M2 launches and trained developers than anyone in the country. We take pride in the depth and quality of our Magento managed support services.
Additionally, our results-driven approach sets us apart from other eCommerce agencies out there today. Too often we see eCommerce websites that look visually appealing but are not built to deliver measurable results. At Forix, we prioritize measurable, revenue-generating strategies because we are committed to growing our clients’ businesses.
Q: I read something about your new conversion rate optimization service offering. What’s included in it?
A: Conversion rate optimization (CRO) is an important service for any eCommerce business that’s serious about maximizing returns on their online investment. Like every project, we begin by establishing our clients’ goals. We then perform a CRO audit to identify the causes of customer losses and opportunities for improvement. We evaluate things like site speed, SEO, the checkout process, and User Experience by leveraging tools like heat mapping, user tracking, A/B testing, Google Analytics and more. We evaluate things like site speed, SEO, UX, heat mapping, user tracking, order process and more. We then make data-driven recommendations to meet the established goals. After we’ve executed our strategy, we consistently monitor these changes and report back on their effectiveness.
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Q: What are your plans for the future?
A: Our client retention rate has been phenomenal, due to the support and results we have been able to deliver. The greatest advantage we bring to any client relationship is the experience that comes from seeing what works well for other clients. It’s truly that simple. Conversion rate optimization is more of a science than an art, and as Forix accumulates more client data, our clients collectively benefit. Why play a guessing game when all of this knowhow is available? The future plans include more packages to help clients achieve faster wins as they relate to performance optimization, conversion and AOV. We have curated some very powerful extension combinations to overcome many common issues in this space. Forix is continuing to build out its team to include those who have strong experience specifically in the realm of eCommerce, not just software in general. Professionals acquainted with problem-solving on the frontlines and truly know the challenges involved with scaling an e-com channel. It makes a world of difference compared to shops that only treat issues as development tasks, and completely miss the revenue impacts those decisions may create. We want our clients to feel like hiring Forix was one of the best business decisions they have ever made.
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