Listen to this articleBelow is our recent interview with Nick Ziech, Chief Marketing Officer at Enablix:
Q: Could you provide our readers with a brief introduction to your company?
A: No problem – Enablix is a revenue enablement platform that helps teams make better use of their sales and marketing content. We seamlessly connect and link content from any source so that reps and marketers can activate existing content and make data-driven decisions about what to create next. Alongside content enablement, we also give reps the ability to build content-driven digital sales rooms and analyze their account based engagement — creating better buyer experiences that accelerate deals.
Q: Any highlights on your recent announcement?
A: This announcement was really exciting for me, because it stemmed from problems we were having internally that we were able to fix using Enablix. Our issue was that at all parts of the sales and marketing funnel, we had prospects digitally engaging with the content that we sent, but we weren’t able to ever view how this activity was occurring at an account level.
By enhancing these integrations, not only have we solved our own problem, but we’ve been able to help solve the problem for our customers as well.
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Q: Can you give us more insights into your offering?
A: Absolutely. To begin, it’s important to understand that many sales and marketing teams are sending digital content to their prospects to educate them on why they should buy their product. This isn’t new by the way – although the bulk of it has been happening digitally since 2020, good sales and marketing has always been based in educating your potential customers on why you exist and what you do.
The issue is that in today’s digital world of account-based selling and marketing, there are many tools to provide account views into all sorts of activities, but until recently, there were none for content engagement. By providing account-based analytics and insights into content engagement, we’re filling a gap for many revenue-facing teams and allowing them to better understand which prospects are truly interested in their offering.
Q: What can we expect from your company in next 6 months? What are your plans?
A: At Enablix, our mission is to help sales and marketing teams waste less time searching for content or making things no one will use. As we continue to grow our user base, i’m excited at how we’ll continue to try new things (some of which will no doubt be inspired by how we use the product ourselves!) to make enablement easier for teams across the globe.
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Q: What is the best thing about your company that people might not know about?
A: We are a global company – and totally remote! We don’t have more than one employee living in any one city, and are spread across something like 10 or 12 time zones. I’m currently taking advantage by working remotely from Madrid, Spain. Truly one of my favorite perks.
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