Listen to this articleEverSpark Interactive is a digital marketing focused agency located in Atlanta, GA that specializes in search engine optimization, content marketing, and website design, development, and UX. To learn more about the EverSpark, we sat down with Matt McLean:
Q: What are the benefits of ESI Local?
A: Over the past 10 years of working with small businesses, SMBs, and large, national brands, we’ve discovered what it takes to top rank a website in the most competitive markets. We’ve combined our experiences to develop a local SEO solution for any size business that we call, ESI Local. It’s basically a one-stop concept that tackles different marketing verticals with the goal of dominating a local market on search engines to increase website traffic and revenue.
Q: What are the best practices when it comes to SEO?
A: Two things I always recommend to businesses.
1. Use your website as an educational platform.
2. Use data from analytics tools, that are at your disposal, to develop smart content and social media strategies.
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Q: How long does it take for SEO to work?
A: We just wrote a great piece on this called “How Long Does SEO Take to Work?” As you might imagine, we get this question often from clients.
Q: What are your plans for the future?
A: Artificial intelligence and machine learning are the latest buzzwords in the SEO world, we’re studying how that will impact voice search with all the new products and devices currently on the market (Alexa, Siri, Google Home, etc.). Our focus is to tap into that side of search to help our clients win more business the non-traditional way (desktop and mobile).
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