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Evertune, a New York City-based AI marketing platform specializing in Generative Engine Optimization (GEO), raised $15 million in a Series A funding round. The round was led by Felicis Ventures, with participation from returning seed investors Eniac Ventures, NextView Ventures, and Roger Ehrenberg, alongside a group of strategic angel investors from prominent AI and tech companies. This follows a $4 million seed round in October 2024, bringing the company’s total funding to $19 million.
The investment reflects growing investor confidence in AI-driven marketing tools amid a shift in consumer behavior, where AI models like ChatGPT handle 2.5 billion prompts daily and 80% of consumers use AI summaries for nearly half their searches. Evertune’s platform addresses this by enabling brands to measure and optimize their presence in AI-generated content, positioning GEO as the next evolution of SEO.
Key Details of the Round
- Amount Raised: $15 million
- Stage: Series A
- Lead Investor: Felicis Ventures (General Partner Peter Deng, former VP of Product at OpenAI, highlighted Evertune’s precision in measuring brand perception across AI services)
- Valuation: Not publicly disclosed
- Total Funding to Date: $19 million (including prior seed round)
| Investor Category | Key Participants | Notable Affiliations |
| Venture Firms | Felicis Ventures (lead), Eniac Ventures (returning), NextView Ventures (returning) | Felicis: AI-focused investments; Eniac: Early backer from seed; NextView: Seed co-lead |
| Individual Investors | Roger Ehrenberg (returning), Sarfraz Maredia, Jonathan Carson, David Azose, Sonia Phene, Joseph Spisak, Chip Ransler | Uber (Maredia), Antenna (Carson), OpenAI (Azose, Phene), Meta (Spisak), UVA (Ransler) |
This mix of institutional and angel investors brings expertise from AI leaders like OpenAI and Meta, as well as marketing and tech veterans, enhancing Evertune’s strategic network.
Company Background and Operations
Founded by alumni from The Trade Desk, including CEO Brian Stempeck, Evertune emerged from stealth in late 2024 with its seed funding. The platform uses direct API access to AI models from providers like OpenAI, Google, Anthropic, Meta, Perplexity, and DeepSeek to analyze brand visibility. It processes over 100,000 prompts per brand report to deliver statistically reliable insights on how AI describes brands, products, competitors, and categories.
Core offerings include:
- Brand Monitoring: Tracks Share of Voice, sentiment, and positioning in AI responses.
- Content Optimization: Provides data-driven strategies to improve AI recommendations.
- AI Brand Index and Score: Quantifies visibility based on mention frequency and rank across models.
- Analytics Suite: Focuses on high-consideration categories like B2B software, automotive, and healthcare.
Evertune serves enterprise clients such as Canada Goose, Miro, and Choreograph (WPP’s data and tech arm), where adoption is strong in private equity portfolios and DTC brands. Testimonials emphasize its role in unlocking AI-driven discovery, with Canada Goose’s CIO Alfredo C. M. Tan noting its value in delivering relevant insights for brand experiences.
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Market Context and Strategic Importance
The funding arrives as AI reshapes marketing, with consumers increasingly relying on AI agents for discovery and purchases. Traditional SEO is evolving into GEO, where brands must optimize for AI overviews rather than links. Evertune’s emphasis on actionable data science—avoiding superficial consumer app outputs—positions it as a leader in providing precise, enterprise-grade visibility.
Competitively, Evertune differentiates through methodological rigor, such as large-scale prompting for valid patterns, and partnerships with AI model providers. The round aligns with broader trends in AI marketing investments, where similar platforms have raised funds to address LLM analytics, but Evertune’s focus on brand influence in AI sets it apart. Investors like Felicis see it as “ahead of the curve” in measuring multi-dimensional brand perception.
Use of Funds and Future Plans
The capital will accelerate development of an enterprise-grade AI marketing suite, expanding beyond GEO to cover emerging touchpoints like AI-native advertising, commerce via agents, and agent navigation tools. CEO Stempeck emphasized dynamic brand measurement as AI evolves, with funds enabling scalable results for clients. This includes enhancing analytics for statistically relevant patterns and deepening integrations with AI providers.
This Series A strengthens Evertune’s trajectory in a market projected to grow as AI adoption surges. By equipping brands to influence AI narratives, it mitigates risks of lost visibility in prompt-based discovery. With strong client traction and investor backing from AI insiders, Evertune is poised to lead the transition to AI-centric marketing, potentially driving revenue growth through optimized consumer journeys. The round underscores the urgency for brands to adapt, as Choreograph’s CEO Evan Hanlon noted Evertune’s standout credibility in strategy and tech.
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