FINNY Raises $17 Million In Series A Funding Led By Venrock

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FINNY, an AI powered platform designed to automate prospecting and marketing for financial advisors, secured $17 million in Series A funding. This capital injection comes less than two years after the company’s founding in early 2024 by Eden Ovadia, Victoria Toli, and Theodore Janson.

FINNY’s platform addresses inefficiencies in wealth management by matching advisors with high intent prospects using proprietary algorithms, reducing the time spent on outreach. With over 400 advisory firms already using the tool, the funding positions FINNY to scale amid a market where advisors often dedicate extensive hours to client acquisition.

The recent $17 million Series A round was led by Venrock, a prominent venture capital firm with a track record in fintech and healthtech investments. Other participants include growth equity firm Activant, Jason Wenk of custodial platform Altruist, and William McNabb, who previously led Vanguard and is known for democratizing investing. Existing investors such as Y Combinator, Maple VC, and Crossbeam Ventures also contributed, signaling continuity and strong support. Nick Beim from Venrock and McNabb are joining FINNY’s board, bringing expertise in scaling financial technologies. The deal values FINNY at around $150 million, reflecting optimism about its growth trajectory in a competitive landscape.

This funding enables FINNY to tackle key challenges in the $30 trillion wealth management industry, including outdated tools and an impending $80 trillion intergenerational wealth transfer. By automating workflows across channels like email and LinkedIn, the platform aims to free advisors to focus on client service rather than manual prospecting. Early metrics, such as 50x revenue growth since January 2025 and 80% inbound customer acquisition, suggest strong product market fit. However, the round also underscores the need for continued innovation in AI to maintain differentiation in a sector increasingly adopting technology.

FINNY, a New York City-based fintech startup founded in early 2024, has emerged as a key player in the wealth management technology space with its AI driven prospecting and marketing platform. The company’s latest Series A funding round raised $17 million at a valuation of approximately $150 million. This round, led by Venrock, included participation from Activant, former Vanguard Chairman and CEO William McNabb, Altruist’s founder Jason Wenk, and repeat investors Y Combinator, Maple VC, and Crossbeam Ventures. Nick Beim of Venrock and McNabb are joining the board, adding significant industry expertise to guide FINNY’s expansion.

The founders, Eden Ovadia (CEO), Victoria Toli, and Theodore Janson, all in their late 20s and recognized on the Forbes Under 30 AI list for 2026, started FINNY to address a core inefficiency in financial advising: the disproportionate time spent on client acquisition versus service. Advisors typically invest nearly 60 hours in cold outreach per converted prospect, relying on generic tools like LinkedIn and ZoomInfo that aren’t tailored to wealth management needs. FINNY’s platform aggregates thousands of data points on over 300 million prospects, including money in motion signals such as home purchases, job changes, or business exits. It uses a proprietary “F-Score” algorithm to match prospects with advisors, generating personalized content, automating outreach across channels like email, LinkedIn, and voicemail, handling follow-ups, and scheduling meetings. The system learns from conversions to improve over time, allowing advisors to customize or fully automate workflows while providing insights for better client retention, such as detecting life events or researching alternative investments.

This funding builds on FINNY’s prior rounds, including a $4.3 million seed in December 2024 and an earlier pre seed from Y Combinator, bringing total capital raised to more than $20 million. The capital will fuel team expansion in engineering and product development, accelerate AI advancements, strengthen go to market initiatives, and enhance end to end prospecting automation. Specifically, it aims to attract top technical talent, innovate tools for inbound and outbound growth, and deepen integrations across engagement channels.

In the broader market context, FINNY operates in a wealth management industry managing over $30 trillion in assets under management (AUM), with projections of an $80 trillion wealth transfer from Baby Boomers to younger generations over the next two decades. Many inheritors prefer new advisors, creating opportunities for platforms like FINNY to facilitate connections. However, the sector faces challenges: a projected shortage of 100,000 advisors by 2034, fee revenue growth from $150 billion in 2015 to $260 billion in 2024, and 83% of registered investment advisors (RIAs) citing time constraints as growth barriers. Traditional prospecting relies on referrals, which scale linearly with time, while FINNY enables exponential growth by automating processes and replicating referral outcomes around the clock. The platform processes six to ten billion data points daily, positioning it as a “holy grail” for organic expansion in an industry still using decades old technology.

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FINNY’s traction is evident in its metrics: over 500 firms using the platform, including major players like Focus Financial Partners, Integrated Partners, and Apollon Wealth Management; 50x revenue growth since January 2025; and 80% of customers acquired inbound. Advisors on the platform reportedly bring in an average of $7.7 million in new client assets annually. The company has earned accolades, including Morningstar’s Fintech Showcase winner, Datos Insights’ Best WealthTech Company 2025, the Wealthies’ Best Marketing Automation Platform, and recognition as the #1 AI prospecting tool by Oasis Group. Subscriptions start at $500 per month, making it accessible for RIAs, broker dealers, and banks.

Investor sentiment is positive, with Y Combinator partner Michael Seibel noting the increasing complexity of personal finances beyond simple indexing, making personalized advice essential. Venrock’s Nick Beim described FINNY as a “shortcut to the holy grail” of wealth management growth. CEO Eden Ovadia emphasized shifting from linear referral models to continuous, automated systems that operate independently of advisor time. Social media reactions from backers like Maple VC highlight the $150 million valuation and 50x revenue surge, underscoring FINNY’s role in solving RIA growth challenges.

Looking ahead, FINNY aims to make financial advice accessible to millions of Americans navigating complex needs like stock based compensation, multiple income streams, and side businesses. By envisioning a “living, breathing” understanding of clients and prospects powered by AI, the company seeks to bridge gaps in an underserved market. Potential risks include competition from established wealthtech players and regulatory scrutiny on AI data usage in finance, but early adoption and board additions suggest resilience. Overall, this round positions FINNY to capitalize on industry shifts toward automation and personalization.

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