Listen to this articleBelow is our recent interview with Robb Fahrion, from Flying V Group:
Q: For those who haven’t heard of it, what is the best way to describe Flying V Group?
A: Flying V Group helps businesses grow, bottom line. We work with many companies that do not have the time or resources to sufficiently manage and improve their online marketing efforts. A lot of our clients are very good at what they do and want to focus on their core competencies. We come in as their supplementary marketing department and are able to successfully deploying online marketing strategies that we know will grow their business. We work as a full-scale digital marketing agency, which includes efforts like website design, search engine optimization, pay-per-click advertising, Facebook advertising, and social media marketing.
Q: You’ve recently been recognized by Clutch as a top PPC agency in Orange County; could you tell us something more?
A: Clutch is one of the most respected digital marketing agency directories and helps customers make educated buying decisions. Being named one of Clutch’s top PPC agencies was a big milestone for our company. We are young (established in 2016), so to gain that type of notoriety so early on was very exciting and it was nice to see someone recognize our growth and ability to satisfy our clients by going above and beyond for their success. Our success really stems from our relationship with our clients. We see clients more as partners and we look to heavily invest in them because we know that their success has a direct correlation on our success. We pride ourselves on transparency and we want our clients to know what it is we are doing to improve their presence because we feel that we offer premium services compared to other competitors.
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Q: What types of services do you provide to your clients?
A: As mentioned above, we are a full scale digital marketing agency, which is nice for our clients because they can receive all services under one roof. They do not have to find both a social media marketing agency and an SEO agency. Our services include the following:
Website Design and Development – Flying V Group provides website design and development for your business needs. We have completed projects that range from custom to WordPress to Magento to Shopify. Depending on a client’s needs, we will determine the correct platform to build their solution on. Also, more often than not, we find that many clients need a website revamp before we can move to the digital marketing advertising and promotion. A website is important because it is the foundation of all of your other marketing efforts.
Search Engine Optimization – SEO is the building of an online presence through organic search engine rankings. Our goal is to improve client exposure when customers are looking for their services online and to also increase their organic traffic by getting customers to click on their search listings. Search Engine Optimization is the most important effort you can make for your business website. Driving organic traffic to your website via search engines not only increases the exposure for your business, but it also increases your margins by lowering your cost-per-acquisition. Many factors go into increasing search engine keyword rankings. Some of those factors include on-page optimization of the website, blog writing, content distribution, and much more.
Pay-Per-Click Advertising – The beauty of pay-per-click advertising, or PPC, is that it is fully measurable and attributable. We advertise for our clients on the Google and Bing Networks. We love PPC because we know that the client is interested in our products or services and we just need to capture their attention with a specific targeting strategy. Our team is a Google Ads Partner, which means we have been certified by Google as one of the premiere PPC agencies in the United States due to metrics like ad performance, spend, and client satisfaction. We are also a Facebook Ad Partner, which is a form of paid social advertising, that allows our firm to target users based on demographics for very targeted campaigns.
Social Media Marketing – Social media marketing is a great tool for a business because it is free to use. Social media allows businesses to create a consistent and memorable impression on their potential customers to ensure that they are available when a customer/client is ready to buy or inquire. At Flying V Group, we handle everything from content creation, customer inquiries, budgeted ad spend, and much more. We take the tedious job of posting consistently on social media out of the hands of our clients to ensure that they have an incredible social media marketing strategy.
Content Marketing – Content marketing is one of the most effective ways to drive new traffic to your business online. Content marketing allows our clients to show their expertise in their space and provide valuable content to their potential customers/clients that will eventually turn them into actual paying customers. Flying V Group researches and analyzes opportunities in the content marketing space and then creates incredible material designed to captivate your target audience.
Q: Why is digital marketing an important aspect for every business?
A: Digital marketing is one of the most important aspects for every business. Your online presence is your life blood in this day and age in which the Internet is so prevalent in everything that we do. A lot of times a big rebuttal to our services is that a client receives all of their business via word of mouth. Our response to that is that even though you may be reliant on word of mouth, what is the first thing a potential customer is doing when determining whether they actually want to call you or not? They are researching you online!
A company’s website is the face of their business more than any other piece of marketing collateral or person that is a part of the business. Having a strong digital presence ensures that the business is in a position to grow and is not satisfied with the stagnant growth fluctuations of years past.
Q: Can you tell us something more about your approach? What makes it unique?
A: Our approach to digital marketing is very comprehensive and robust. Digital marketing is an ecosystem and each piece of the system plays off of one another, so it is important to make sure that you are covering all of your basis. For our approach, we always begin with a deep dive understanding into our client’s business to understand their pain points, who their customer is, what they are trying to achieve, and how we can fit into that puzzle.
We want to drive business growth and we do that by understanding how people take in information and why they make decisions to take action. As mentioned, we begin by understanding your business as best as possible. Once we have analyzed the business we will create a custom solution that capitalizes on all of the findings during discovery. We then implement the strategy and begin promotion of the business through all of the services mentioned above. Once promotion has started we analyze, analyze, and analyze some more. We focus on conversions or lead generation. At the end of the day, we want to make your phone ring, bottom line.
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Q: What are your plans and goals for the future?
A: Flying V Group will be one of the leading digital marketing and advertising firms in the United States. We are committed to the long-term success of our clients and want to build partnerships that extend years and years past today. We will continue to look for the best talent available to ensure that we are building one of the best possible teams and cultivating growth for, not only ourselves, but also our clients. We have been very blessed over the past couple of years at Flying V Group, but we are even more excited for what the future holds for our firm. The sky’s the limit for Flying V Group Digital Marketing!
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