Listen to this article
* – This article has been archived and is no longer updated by our editorial team –
Below is our recent interview with Dmitrii Kustov, from Regex SEO:
Q: Could you provide our readers with a brief introduction to Regex SEO?
A: A marketer-mathematician, a graphic designer, and a business developer walk into a bar…and they all agree there’s a problem with their industry. These are the founders of Regex SEO, acknowledging the faults in the digital marketing world and resolving to fix them with transparency and real results. The problem is that most agencies don’t provide the truth about their clients’ investments. Driven by sales quotas, they’ll use terminology like “pro” and “elite” to distract you from the one-size-fits-all plan they’re really pushing. And their lackluster, rose-tinted reporting avoids what really matters: the data. We do not operate this way. We are a full-service digital marketing agency that is based out of Houston TX. Our company offers a boutique experience, using cutting-edge design, industry best practices and reporting conducted in plain English. All our projects are custom-developed utilizing experienced graphic designers, programmers, marketing experts and published writers who specialize in SEO.
Q: Can you tell us something more about the services you’re offering to your clients?
A: We offer pretty much every single service, provided under the Internet marketing umbrella. Our idea is to take a brand-new idea of our client and take it from ground zero to the online infinity and beyond. We typically start with brand development, website design and continue into SEO, Pay-per-click advertising, social media marketing, email marketing, video, photo production, and way-way more.
Recommended: Q: How is your approach to SEO unique?
A: Everything we do is data-driven. It’s not just a hunch, an idea or something someone did on the Internet. We come, we test, we conquer. Every single technique is proven with real results of our past clients, and even so, we monitor and adjust these SEO techniques, based on new data we gather every day.
Also, while other seo companies force a business into an automated, one-size-fits-all marketing plan, we tailor proven SEO strategies to the needs of our clients’ specific business in order to maximize the value of the marketing investment. If a company is unique, its customers are unique, and they operate in a unique area – why are all these SEO businesses offering pre-defined solutions to their marketing plans?
Q: Why should a business care about SEO?
A: In 2017, Google reported a record high of 3.5 billion searches per day. That number increases substantially year over year and is showing no signs of slowing down. Why is this information important when evaluating SEO for a business? Because there’s a portion of that 3.5 billion searches per day asking about the very problem your business solves right now. That makes Search Engine Optimization an extremely powerful and lucrative investment.
Q: Where do most businesses get it wrong when it comes to actually do Search Engine Optimization themselves?
A: Well, it’s the same as if I performed a surgery on myself. Sure, technically, I can open myself up, mess around in there, do some things, and hope that it’ll be all good. But, probably, an educated, certified surgeon with experience would be a better choice. Same with SEO. For some reason people tend to go to professionals to get haircuts, to repair their cars, to fix their plumbing, yet they consider SEO a “something my cousin, who is good with computers, can do”.
Recommended: Heilind Electronics, Inc. – Your Creditable Channel Partner In Asia Market
Q: From your perspective how can search engine optimization change a business owner’s life?
A: Well, everything and everybody is online nowadays, folks don’t call their grandma for advice anymore, they use Google everything they should and shouldn’t. And if your business answers that question, there is a direct opportunity for that business owner to offer the service or product. It’s not a secret that SEO channel is one of the highest converting Internet marketing channels, and from our experience as much as 80% of leads could be coming from organic search, results of which directly affected by SEO. So, yeah, the answer is “upside down”.
Activate Social Media:
