Green Cabbage Raises $40 Million In Series B Funding Round

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Green Cabbage secured $40 million in Series B funding led by Sageview Capital. Funds will support international expansion, enhanced product development (e.g., advanced multi-channel spend analytics), and team growth, building on the company’s established global footprint in North America, Europe, and Asia.

Green Cabbage’s Series B round marks a significant milestone in its growth trajectory, providing resources to deepen market penetration and innovate within the procurement sector. The funding underscores investor confidence in the company’s subscription-based model, which guarantees savings and delivers real-time, data-driven insights. As procurement challenges intensify amid economic pressures, this infusion positions Green Cabbage to address rising demands for cost optimization in indirect spend, estimated to exceed $10 trillion globally.

Investor Details: Sageview Capital brings expertise in supporting high-growth firms through expansion phases, with a portfolio emphasizing software and services that enhance operational efficiency. Their involvement signals alignment with Green Cabbage’s vision to redefine procurement as a strategic asset, rather than a cost center.

Founded in 2017 by Eric V. Cunningham and headquartered in Cranberry Township, Pennsylvania, Green Cabbage has evolved from a niche spend analytics provider into a global leader in procurement intelligence. The company rebranded in 2019 to emphasize its focus on actionable, governed data that empowers procurement teams to negotiate better supplier agreements, mitigate risks, and achieve 15-30% savings across categories such as technology (software, hardware, telecom), third-party labor (staffing, consulting), marketing (media, MarTech), and travel & expense.

The core offering, OneWorkspace, is a secure, subscription-based platform that integrates market intelligence, negotiation tools, legal insights, and supplier monitoring. Key differentiators include:

• Rapid Insights: Market Intelligence Tools (MITs) delivered in 24-48 hours for quote reviews.
• Guaranteed ROI: A minimum 5x return on subscriptions, backed by dedicated in-house teams (no third-party contractors).
• Compliance and Security: SOC 2 Type II certified, with features like SSO, MFA, and regular penetration testing.
• Training and Support: Hands-on workshops and monthly sessions to upskill procurement professionals.

Green Cabbage serves a diverse client base, including private equity firms, global enterprises, and consulting giants, with offices in North America, Europe, and Asia. By October 2025, the company had processed billions in managed spend, tracked thousands of suppliers, and completed over 300 MITs, generating tens of millions in verified client savings.

Funding History

Green Cabbage’s funding journey reflects accelerating investor interest in procurement tech amid digitization trends. The table below summarizes key rounds:

Total funding to date: $60 million. This progression—from early-stage venture in 2024 to growth equity in 2025—highlights the company’s ability to demonstrate traction, with post-Series A expansions including new international offices and headcount growth.

Round Details

The Series B round, valued at $40 million, was exclusively led by Sageview Capital, with no additional co-investors publicly disclosed. Announced via press release on October 10, 2025 (dated for October 11 in some distributions), the funding arrives just one year after the Series A, a testament to Green Cabbage’s execution speed. Valuation details remain private, but the doubled investment size suggests strong growth metrics, potentially including revenue multiples in the procurement SaaS space (typically 8-12x ARR for similar firms).

Eric V. Cunningham, CEO and Founder, emphasized the partnership’s role in accelerating innovation: “We’re honored to welcome Sageview Capital as a partner in our growth journey.” Sageview’s Managing Partner echoed this, noting Green Cabbage’s “strong customer ties across private equity, consulting, and global enterprises, plus an experienced leadership team” as key to sustainable success.

Recommended: BotCity Raises $12M In Series A Funding Led By Four Rivers Group

Strategic Implications and Use of Funds

This capital injection arrives at a pivotal moment for the procurement industry, where indirect spend optimization is critical amid supply chain volatility and inflationary pressures. Green Cabbage plans to allocate funds across three pillars:

1. International Expansion: Bolstering presence in Europe and Asia, with new office builds and localized teams to capture the $2-3 trillion indirect tech spend market outside North America.
2. Product Innovation: Launching advanced “multi-channel spend cubes”—AI-enhanced analytics for cross-category insights, integrating Micro-SKU level pricing with legal and commercial terms.
3. Team and Operations Scaling: Hiring in sales, engineering, and client success to support a growing pipeline, following Series A-driven headcount increases.

These initiatives align with broader market shifts, where procurement leaders increasingly seek integrated platforms over fragmented tools. Green Cabbage’s savings guarantee and 28x+ ROI in client case studies (e.g., $14.44M saved for a consulting firm across 58 projects) provide a competitive edge, potentially driving 50-100% YoY growth.

Market Context

The procurement intelligence sector is booming, valued at over $5 billion in 2025 and projected to grow at 12-15% CAGR through 2030, fueled by AI adoption and ESG-driven supplier scrutiny. Green Cabbage operates in a crowded but fragmented space, competing with incumbents like Gartner (market research) and Coupa (procure-to-pay), but differentiates through its niche focus on indirect categories and end-to-end negotiation support.

Key competitors and their recent activities include:

Green Cabbage’s subscription model and savings focus carve a unique position, particularly for mid-to-large enterprises seeking 15-30% cost reductions without heavy implementation.

Future Outlook

With $40 million in fresh capital, Green Cabbage is poised for aggressive scaling, potentially targeting an IPO or further acquisitions in 2027-2028 if growth sustains. Challenges include intensifying competition and data privacy regulations (e.g., GDPR expansions), but the company’s SOC 2 compliance and governed data approach mitigate these. Community initiatives, like the $4,500 Technology Impact Scholarships and donations to JDRF (over $2.5B in T1D research funded), enhance its employer brand and stakeholder engagement.

Overall, this round reinforces Green Cabbage’s trajectory as a procurement innovator, likely yielding enhanced global reach and deeper AI integrations to sustain its savings leadership.

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