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Below is our recent interview with Martha Defeo, Marketing Manager at Growthforce:
Q: Could you provide our readers with a brief introduction to Growthforce?
A: Since 2004, Growthforce has been helping companies and nonprofits throughout the U.S. to take control of their finances and achieve success with optimized systems, improved cash flow, reduced fraud, and increased profits.
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Q: Can you give us insights into your services?
A: GrowthForce provides outsourced bookkeeping, management accounting and controller services for businesses and nonprofits to help them get timely, accurate financials from a dependable team of accounting professionals you can trust. GrowthForce combines advanced QuickBooks accounting system design with a fractional share of a full-service accounting department including a U.S. based, dedicated team of bookkeepers, accountants and controllers. Our customized financial reporting and KPIs help small businesses and organizations drive performance and profitability through data-driven decisions.
Q: What’s the difference between GrowthForce and hiring a local bookkeeping service?
A: What’s different about us compared to other firms is we provide each client with a dedicated three-person team that works together in our Houston Service Center. We provide a continual training environment for our employees, and we’re experts in small business financial management.
We deliver more than just standard bookkeeping services for compliance, we also optimize our clients business bookkeeping and accounting systems, and provide management accounting and reporting to help improve cash flow, increase profits, reduce risk.
Q: How do you reduce risk for fraud?
A: Since our clients have dedicated 3-person teams, there’s always a second set of eyes. We implement strict internal controls and separation of duties, as well as written policies and procedures for each client.
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Q: You’ve recently partnered with The Strategic CFO; could you tell us something more?
A: Growthforce and The Strategic CFO announced a partnership to provide CEOs and CPA/CFO Advisors of Small and Medium sized businesses with training and services across the full spectrum of financial management, from transaction processing through strategic decision making!
This unique partnership brings together advanced bookkeeping and management accounting services with leading-edge consulting, workshops, training and coaching services to help CEOs, business owners, and CFOs alike, improve cash flow, reduce risk and increase profits.
Q: What are your plans moving forward?
A: In the future, we will be adding additional accounting software options to accommodate businesses or nonprofits that do not use QuickBooks. Our goal is to always provide our clients with the best technology stack for their industry and business coupled with a dedicated 3-person team to develop customized processes and procedures, and management reports that deliver actionable financial intelligence.
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