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Homeside Financial Continues To Launch New Technology To Revolutionize The Mortgage Industry

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Homeside Financial was founded a little over three years ago with a mission to change the mortgage industry. After starting with just a handful of people in 2013, Homeside now has over 450 team members across 20 markets and is a Top 100 lender in the nation.

Below is our interview with Dan Snyder, Co-Founder & Managing Partner at Homeside Financial:

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Q: Dan, what advantage does Homeside Financial have over its competitors?

A: Two things. First – our people. May sound cliché, but we made our people the star of the show from day one. That doesn’t mean every employee agrees with every decision made, but we built Homeside by listening to our people, caring about them, challenging them, and implementing their ideas. Second, even though we are one of the fastest growing mortgage banks in the country, our modern approach keeps us nimble. Modern to us is keeping up with technology, investing in user experience, and experimenting with new processes. We were built around this concept, and it has been a key to our rapid growth.

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Q: What have been some major milestones over the last 12 months?

A: Certainly being named a Top 100 Lender in the country in January of ’16 was big and we hope to get that recognition again this year. Homeside was also just honored by Glassdoor.com as one of the Top 50 best places to work in the entire country. Since this is entirely based on employee reviews it was even more special for us. In addition to this we have promoted over 100 people in the last year, and have opened up branches in Charlotte, Cincinnati, Birmingham, and State College, Pennsylvania.

Q: How does Homeside best leverage technology in the industry?

A: This is a constant focus for us. We have a team of developers that is constantly working with our creative team, sales and operations, to create better ways to serve our consumers. Most notably, we have developed a proprietary system we call Client Connect. The system aggregates the various online homebuyer lead sites like Zillow and Realtor.com and puts the consumer in contact with a licensed mortgage banker and local realtor faster than anyone else in the industry. Homeside has become a leader in this area, which is also the fastest growing trend in real estate today.

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Q: What geographic markets are you focusing on currently?

A: We have had tremendous expansion and success going into markets with the right person first, over the actual market. That has been our plan and will continue to be as we grow from Top 100 to Top 20 in the next 4 years.

Q: What can we expect form Homeside Financial in the next year?

A: We couldn’t be more excited about next year. You will see a company that continues to invest in the development of its people and in technology. We will grow deeper in many of the markets we are in today, and continue to gain ground and reach more consumers. Homeside is currently working on a completely new technology that will revolutionize the experience for our clients, business partners, and mortgage bankers. It will be game changing, and we couldn’t be more excited. Big things ahead for Homeside. Stay tuned!

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