Listen to this articleBelow is our recent interview with Jeff Beard, COO of Infutor:
Q: Could you provide our readers with a brief introduction to Infutor?
A: Sure, Infutor is a leader in the consumer identity management market helping brand marketers more effectively engage with their target consumers. We are laser focused on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. We do that by verifying and completing inbound fractional consumer identities on demand; then completing and enhancing customer profiles with highly predictive attribute and segmentation data in a privacy-compliant manner.
Q: Can you give us insights into your solutions?
A: Absolutely. With the industry’s largest consumer Identity Graph combined with a powerful analytics platform, Infutor allows large B2C enterprises to answer two key questions on cross-channel, inbound inquires: “Is the person contacting us who they say they are?,” and “Can you tell me everything I need to know about each consumer so we can personalize interactions and improve conversions?” Infutor provides brands a complete suite of identities, attributes and ability to target lookalike market segments through rich segmentation clusters to help marketers reach high propensity consumers and improve overall conversions/ ROI. Our expertise and passion for client success continues to empower brands with essential, actionable and measurable marketing intelligence to accurately identify consumers before, during and in-between marketing engagements.
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Q: You’ve recently announced the appointment of technology and marketing entrepreneur Zora Senat as Vice President of Strategic Partnerships; could you tell us something more?
A: We are thrilled to have Zora as part of the Infutor family. She is a real data and marketing superstar with immense talent and expertise in growing operations and sales enablement. Zora is a very passionate and committed to helping shape the data industry and how companies can use data to better engage with customers – a mission and vision we share. Our collective futures are bright.
Q: What changes do you expect with new Vice President of Strategic Partnerships?
A: Over the last 3+ years, Infutor has been on an incredibly strong growth projectory doubling our revenue growth. We see that continuing both in our direct sales as well as in building out a strong strategic channel program. Working closely with our product management, development, sales and marketing organizations, Zora will concentrate on scaling the company’s position as the market expert in consumer identity and analytics management through trusted partnerships.
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Q: What are your plans for the future?
A: First and foremost, we will continue to support our rapid growth by delivering new and innovative market-leading consumer identity management and analytics solutions. This will be achieved through the culture, vision and mission that we have laid out in the past year as we scale. We are proud to continue to win workplace and industry excellence awards as the entire Infutor team is second to none.
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