Listen to this articleMobileRecharge.com is an online platform for online mobile top ups. 80% of those who use it, send mobile credit to family members and friends in their residence country or to some other countries in the world. Travelers and professionals who work abroad, also find it useful to top up their own mobiles on the go. There are 135 countries around the world in their list of top up destinations. Below is our interview with Cristina Dinulescu from MobileRecharge:
Q: How much experience does your company have in the field of mobile top ups?
A: MobileRecharge.com is a brand of KeepCalling which has a wide experience of over 14 years now in attending to expats’ communication needs and long-distance support for their families in other countries. MobileRecharge.com was born per expats’ feedback of having a specialized service to support families back home, more precisely, to facilitate mobile top ups of parents and friends’ phones abroad, in seconds.
Q: Who do you serve? Who are your customers?
A: There are mainly 3 categories, great people if you were to ask us. Most of them are expats who support their families back home by every available means.
There is also a large category that top up family or friends mobiles, living in the same country, just to spare them the hassle of going to the store. Some see it as a gift, some as a great help especially if the next store is tens of kilometres away, in the next village.
And there is the third category of people who use MobileRecharge.com for self service, that is to top up their own mobiles in their resident country and / or while traveling. They prefer the easy way, the most comfortable one, since it only takes few seconds to go through the purchase process sitting comfortably in front of your laptop or even on the go, from the MobileRecharge app. The purchase is online, so it saves time. Plus, costs are much much lower if we are to compare it with an offline store.
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Q: What market does MR.com address?
A: We have customers all over the world. Most of them are in the USA, but we’re happy to receive great feedback from customers in a far away island like Santa Lucia, for example.
Q: We know you are the initiator of World Top Up Day. What’s the idea behind it?
A: It’s simple… MobileRecharge.com is a service most people use to support others, family and friends. How gigantic that is, how kind of them! What we know about our customers is that they are mobile top up givers. They use the website for a positive cause. But top up givers are not so popular, they are not famous on the Charity page of some magazine. We wanted to draw attention to them as givers, as kind people, and to their generous gestures. And we picked a Thankful month to celebrate them. The first time we celebrated them was on November 10, 2015. Also, World Top Up Day is about appreciating customers as people, looking beyond an invoice, being human in business, because ultimately we are a team of people working for people.
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Q: What happened this year?
A: This year we focused on the great emotional skill that makes a top up giver a generous person: kindness. The team created a video to spread the message “Kindness is viral” and we also sent 100 free recharges to active customers to surprise them and also show appreciation and support for the kindness they prove on a monthly basis towards their loved ones. The message was “Pass it on.” We’ve passed it on, they’ve passed it on. But more pragmatically, this year like last year we dropped all processing fees on November 10. Plus, for new customers we added a 10% discount offer in order to help them to try the service.
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Q: Why did your customers pick MobileRecharge.com and not some other online top up service?
A: We can only speak from what we see on review platforms, like Trustpilot for example. They appreciate that both the website and the app are easy to use and the recharged amount gets to destination fast. Both the website and the app were conceived and optimized per customers’ feedback. So, they are simple tools, no rocket science, for both experienced and inexperienced users.
Q: What sets you apart as a company?
A: First of all, customer care in all its aspects. Tech bloggers noticed us, and the mother company, KeepCalling, has been listed in INC 5000 as one of the fastest growing companies in the USA for 5 consecutive years. And that’s mainly because we’re doing our best to provide an easy, fair and transparent service to customers who have been with us for years.
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