Listen to this articleBelow is our recent interview with Paul Benevente, District Manager at L’Amy America Eyewear:
Q: Could you provide our readers with a brief introduction to your company?
A: Eyeglass and sunglass distributor, with brands such as Champion, Sperry, Nicole Miller and Ann Taylor. Our accounts range from small Optician offices, to large Optometrist practices. Typically most companies in this industry want to be well rounded, a high end women’s line, a sport line, lines that translate to young adults, etc. Eyeglasses are the one thing that anyone of any age could need at any time.
Q: Can you give us more insights into what makes your company unique?
A: We have specialty lines for extended bridges, as well as “Tween” lines for children to young adults. Additionally the lines must stay flexible to the industry demands, so it is a constant “work in progress” to keep up, which I would say we do a very good job at keeping the trends current. The old adage “the trend is your friend” fits this industry like a glove.
Eye Frames (and sunglasses) are the one medical device that you can mold to fit your personality. From wire frames, to the “Harry Potter” look, everyone and anyone can establish their personality through their eyeglasses.
Q: Can you give us insights into your products / services?
A: The resurgence in the Champion brand has positioned us well in terms of younger patients. Champion is now the “Hot Brand” and the 18-31 demographic cannot get enough of it. The more impressive fact is the Tween line is also among some of our best sellers. Nicole Miller is appealing to mature women, who typically want a more personable and unique eyeframe style. The fact that 90% of all our sunglasses are RX (meaning you can put a prescription in them) also makes us unique.
Q: What are some of the main objectives for your company in the year ahead and how do you plan to achieve them?
A: In a always competitive market, it is vital to stand out. To do so, requires a constant state of reinventing brands, while paying close attention to the market. Eyewear is a akin to the fashion industry in that regard, you always need to be moving onto the next big thing, or you will be left behind. Nobody wants to get less than flattering labels, such as “Those are for older women”, you want to keep appealing to all demographics, and it is a very fine line to tow.
Q: What is the best thing about your company that people might not know about?
A: Always evolving and a back office sales support team that works tirelessly to make sure the field sales team has everything they need to be successful. Also as previously mentioned, always working on evolving the brands, keeping them up to date with the most current fashion trends.
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