Listen to this articleBelow is our recent interview with Daniel Caplin, General Manager of Monetization at Jeeng:
Q: Could you provide our readers with a brief introduction to your company?
A: Jeeng delivers personalized ads and content, optimized for each person, into existing channels to drive new revenue. Jeeng monetization works across email, push notifications, e-newsreaders and websites.
Q: Any highlights on your recent announcement?
A: With Jeeng’s newsletter advertising technology, publishers can easily add advertising widgets inside their newsletters. With our latest upgraded advertising renderer, the styling of those ads is better than ever to match the native style of the publisher’s newsletter.
Whether stand-alone or through our connection to Google Ad Manager (GAM), this new renderer combines native ad assets such as image, title, description, and call to action into a customized ad unit that matches the look and feel of the email newsletter. This leads to a much better customer experience; one that matches the publisher’s look and feel, leads to higher user engagement (more clicks), and better results for the advertiser.
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Q: Can you give us more insights into your offering?
A: Jeeng works with 700+ publishers to help them monetize their content and serve personalized content to their end users. Primarily focused on the email newsletter channel, Jeeng also helps publishers with web advertising and newsreader advertising.
Serving over 450 Million impressions a day, Jeeng focuses on 1:1 connections. Delivering the right message to the right user at the right time over the right channel. It’s the holy grail of digital marketing, and we’re bringing it to publishers. Dynamically and automatically.
With cross-channel messaging, publishers can deliver a consistent user experience that drives optimal engagement across every digital channel. Jeeng knows what each user saw and engaged with over every channel and uses that to optimize future content delivered.
Q: What can we expect from your company in the next 6 months? What are your plans?
A: Jeeng will continue to extend the ways advertisers can target and reach their ideal audience across our network of publishers.
Because email newsletters are opted-in subscribers for the publishers who distribute them, they are the most engaged readers for those brands. Jeeng aims to enrich that experience by increasing content and ad relevancy served to those readers.
We value and protect the relationship publishers develop with their audience and we will continue to help cultivate that connection.
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Q: What is the best thing about your company that people might not know about?
A: Jeeng has embraced the work-from-home culture since its inception. While we value our in-office experiences, Jeeng hires the best talent no matter where they are located. With offices in Tel Aviv, IL and NY, NY. and employees throughout the US, Jeeng has been successful in building connections using online collaboration tools well before the pandemic. Our employees love the support they get from their peers. We value highly dependable, self directed, motivated individuals. Ones that do not need to be micromanaged, but are professionals who make sure our colleagues and clients are getting the best support in the business.
We believe in people before technology, though great technology compliments smart people.
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