Listen to this articleBelow is our recent interview with Michael Herscu, Co-Founder of Kiss My Keto:
Q: Michael, can you tell us something more about the company and your goals?
A: Kiss My Keto is a health, wellness, and fitness company that focuses on the ketogenic diet. Our goal at Kiss My Keto is to keep people’s keto diet journey easy, enjoyable, and safe, no matter what their goals are. We offer unbiased and research-based knowledge and solutions to thousands of people in the United States and other countries.
Q: What’s the story behind Kiss My Keto? How did you start?
A: Before Alex Bird and Michael Herscu co-founded Kiss My Keto in 2016, they struggled with health problems.
Alex had discovered that he was a BRCA1 gene carrier, which increased his risk of cancer. Meanwhile, Michael was hooked on sugar and dealt with hormonal issues. They researched various diets that could help, and it was the keto diet that resonated with them.
But like most people, they experienced the same problem they did:
Finding products that used the right ingredients. They realized that while many products were labeled “keto-friendly,” they didn’t follow the recommended keto macros. Some products contained a lot of sugar, while others didn’t have the right amounts of fat and protein.
This compelled Alex and Michael to help people, like themselves, looking to elevate their health through the ketogenic diet.
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Q: What types of products do you offer to your customers?
A: Kiss My Keto offers a wide selection of products which include snacks and supplements. Our specific products are the following:
- Keto bars
- Keto chocolates
- Medium-chain triglycerides or MCT (oil, powder, softgels)
- Ketone urine test strips
- Exogenous ketones
- Electrolyte powder
- Bone broth
- Appetite support capsules
- Keto gummies
Q: What is the best way to start a weight loss program?
A: People have individual needs and may have pre-existing health conditions. Before jump-starting any fitness program, we recommend that people speak with their doctor. If someone wants to burn fat and maintain weight loss over the long-term, they should choose a doctor who can help them craft a well-formulated keto diet and exercise plan.
Q: Is the keto diet really good for the body?
A: Short answer: Yes. The keto diet is based on science, and in fact, was used as a treatment for children and adults with epilepsy. Our ancestors were able to survive and thrive on fewer carbohydrates, and we owe it to our bodies’ ability to create an alternative fuel called ketones. The keto diet helps with weight loss, bodybuilding, diabetes, mental fog, cancer, and more.
But like any diet, it can be contraindicated in certain conditions.
Q: What are the company’s plans and goals for the future?
A: Kiss My Keto plans to release more products and free resources that enable people to maintain ketosis despite a busy schedule. We’re also working hard to keep our current customers happy!
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Q: Keto may sound complex to people who aren’t familiar with it, Kiss My Keto offers any resources or guides for first timers?
A: Yes, our blog is full with guides, tutorial and Q&As that are extremely helpful for someone starting the keto diet.
Not only first timers will find value in our blog. We have a section with more in-depth articles for people looking to fine tune their keto diet.
Currently, the most visited part of our blog is the keto recipes section, where we have unique and easy to follow recipes with photos and videos.
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