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Leading Online Cashback Shopping Portal Shares Profits with its Members

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In late 2008, in the midst of a struggling economy, Tom McMahon and Frank DeBlasi began planning out the concept for a web based money saving solution for online shoppers. Today, Hoopla Doopla is regarded one of the best online money-saving sites on the web. Hoopla Doopla provides coupon codes, daily deals, discounts, and cash back from more than 2000 online stores. Below is our interview with Frank DeBlasi, CEO of Hoopla Doopla:

frank_deblasiQ: Hoopla Doopla has been around since 2009. Can you tell us how the company started and how your expertise evolved?

A: Hoopla Doopla, Inc. is a leading bargain hunting website, providing coupon codes, discounts, daily deals and cash back from more than 2000 online merchants. We exist to provide a better overall online shopping experience for our members, and to put money where it belongs – back in their pockets! Hoopla Doopla has been regarded as one of the best online money-saving sites on the web by Financial Advisor Magazine.

In late 2008, in the midst of a struggling economy, my co-founder Tom McMahon and I began planning out the concept for a web based money saving solution for online shoppers. We not only combined our thoughts in the idea behind Hoopla Doopla, but put our 15 plus years of knowledge and web experience to work in building the entire product from the ground up, saving us quite a bit of money in development costs. With the recent addition of Evan Weber as Chief Marketing Officer to our team, we can now get our money-saving service in front of even more consumers looking to save money when they shop online.

As Online Shopping Experts, Tom and I have been featured on television networks such as: Fox Business, Fox News, and ABC, as well as various magazines, news sites, blogs, and radio outlets. We use our expertise to educate online consumers in the areas of bargain hunting, online shopping safety, and more, providing them with a better overall online shopping experience.

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Q: Could you explain how Hoopla Doopla works?

A: It may sound too good to be true, but we pay consumers to shop at their favorite online stores. We get paid a marketing commission for each purchase made through the site by our partner merchants. More than half of that commission goes back to our members, IN CASH! It’s that simple. We also provide expert advice on bargain hunting, online shopping safety, budgeting, and more, offering our members a smarter, safer online shopping experience. When people sign-up as a member of Hoopla Doopla, they not only get some of the best deals online but they build up their member account with cash back, which can be quite substantial depending on how much online shopping they do.

Q: What advantage does Hoopla Doopla have over its competitors?

A: We take our money saving concept a step further by making our members revenue sharing partners in our business with our affiliate program. By referring a new member to our site, like a friend or family member, our members get an equivalent of 20% of the earnings of each new member they refer to us for the lifetime of their membership, creating a residual income stream for them. This gives our members the opportunity to earn income through us without even shopping, simply by recommending to their friends that they join Hoopla Doopla and shop through our portal.
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Q: What can we expect from your team in next six months?

A: Our company is evolving each and every day with new services and ways to save money, enhancing the overall online shopping experience of our members. Over the next six months, we will be launching our new mobile friendly website, making our site fully usable on all mobile platforms and devices. We will also be rolling out exciting deals and promotions from our partner merchants for the busy holiday shopping season. We are really excited about bringing our members some amazing Black Friday and Cyber Monday deals that they likely can’t get anywhere else.

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Q: How would you convince the reader to start using Hoopla Doopla?

A: As a leading online shopping platform, we provide multiple ways to put money in our member’s pockets. In addition to providing the latest deals and offers from over 2000 online merchants, we share our profits with our members as they shop through us. As mentioned above, we provide a revenue stream opportunity even if they don’t shop through our portal. Hoopla Doopla is free to join, and no credit card or bank information is required on file. Many of our new members weren’t aware that they can get cash back on the purchases they are already making online. So not only do we give them discount, promotions, and deals at their favorite online merchants, they get a percentage of the sale as their cash back deposited into their account, which they can then cash out on a quarterly basis.

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