Below is our recent interview with Stu Grubbs, Co-Founder and CEO of Lightstream:
Q: Can you tell us something more about your software?
A: We build the creative software that you would use to produce your own live stream to Mixer, Twitch, Facebook Live, or Youtube. When we started it was extremely difficult to share your gaming experience or tell your story via live video. For most new streamers, there were big technical hurdles to understanding how to properly set-up your stream and create a professional look. We put easy-to-use, but advanced production tools in the hands of a beginner.
Q: You’ve recently raised $8m in Series A round; could you tell us something more?
A: We’ve already started putting the new capital to great use. The raise has given us the ability to double the size of the engineering team, which has helped us strengthen our architecture and accelerate our roadmap. It also gave us the opportunity to acquire Arsenal.gg, an incredible platform that brings live stream analytics free to streamers and an influencer management platform to brands and game publishers. There’s so much more we’re working on and we’ll be able to share more of that in the coming months.
Q: Can you give us insights into your products?
A: We kicked things off in 2014, and from the beginning we have been building a cloud-based live streaming studio with the goal of making it easier to live stream. We realized the pieces we built to power the Studio are powerful in their own right, so have partnered with companies like Microsoft to enable Xbox gamers to create personalized live streams without a heavy-duty PC or capture card that had always been required in the past. We’re continuing to build on our suite of creator tools with the acquisition of Arsenal.gg that I mentioned earlier – providing streamers data so they can understand what’s working to grow their channels.
Q: What makes Lightstream the best choice?
A: Aside from being easy to use, the fact that our software is based in the cloud has other advantages. With Lightstream, it’s very easy to produce a stream together from different parts of the world. For example, if I wanted to interview you for my show, I could just send you a simple web link to join a video call. You don’t need to download anything, just open the link in your browser. When you join, it’s an easy to follow video chat experience, but I’m able to add your webcam directly to my project and position it however I need. It saves a ton of time over trying to screen capture and then crop in on individual cameras.
Q: What are your plans for the future?
A: We started Lightstream to simplify that first step in the creative journey by making streaming easier. We want to continue helping streamers succeed by helping them grow their channel and monetize their content. We’ll continue building unique services and tools to help streamers grow their channels, build a community, and make money doing what they love.
Last Updated on April 28, 2019Activate Social Media: