Loop Neighborhood Stores offers a different shopping experience while ensuring customer satisfaction through high quality products. What really makes Loop different is their focus on female and millennial shoppers with products such as fresh organic fruits, salads, sushi and even a wine booth. Below is our interview with Varish Goyal, President of Loop Neighborhood Stores:
Q: What is unique about Loop Neighborhood Stores and how do you stand out from competition?
A: Loop was created out of our desire to redefine convenience stores. We looked at the landscape of convenient stores at the time and determined what was missing. Most stores were really only offering products that targeted the male audience, so Loop was created with females and Millennial customers in mind. As soon as you take a few steps into a Loop store, our customers can see how we have differentiated ourselves from other convenience stores. We have incorporated many of the typical convenience stores products, but took it one step further by including fresh, and better quality products making Loop the one stop shop for everyone that walks in.
Q: How are you disrupting the convenience store category?
A: The three biggest categories for the usual convenience stores are beer, cigarettes and grilled food. Loop is disrupting the stereotypes by offering higher quality products, like having a fresh salad bar, and deli in stores. We have partnered with the same suppliers and vendors from Whole Foods and Trader Joe’s to ensure higher quality products. Aside from just fresher products, we also offer items more specifically targets to our female and Millennial customers like wine, gift cards, bath salts etc. Loop strives to take the convenience stores we are used to and take them one step further. So while we still offer the usual snacks, drinks and beer, we put in the extra effort to make it even better. For example, instead of just donuts, we have fresh pastries delivered each day. Loops stores also offer free Wi-Fi for all of our customers, which disrupts the convenience store category and flips the narrative.
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Q: What caused you to change your model and create these types of stores?
A: We knew the overall perception of convenience stores needed to change in order to create Loop and redefine the stigma around the concept. It was more than just renovating the stores to make them look pretty; we needed to change the stores from the inside out. Like I said, we recognized that the current market was ignoring the female and Millennial audience, so we needed to start from the products we offer and build from there.
Q: How is the community accepting/adopting Loop over other store?
A: So far the response has been overwhelmingly positive. The genuine reaction when customers walk through the door is always very favorable and impressed by the dramatic difference from the usual convenience stores they are accustomed.
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Q: What geographic markets are you focusing on currently?
A: At the moment, we are focused mainly on Northern California locations. As we start out and learn more with feedback from our customers to really perfect our stores, then we will work to open more locations in Southern California.
Q: What’s the best thing about Loop Neighborhood Stores that you tell people about?
A: The best thing about Loop is that there is truly something for everyone, its no longer just focused on the male consumer anymore. It’s a whole experience for out customers from the moment they walk through the door to the moment they leave. We have noticed that people are taking their time wandering the aisle and enjoying the experience of the store rather than heading straight to the aisle they know they need and leaving.
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