MADX Is A Bouquet Agency That Helps SaaS Businesses Reach $10 Million ARR

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Below is our recent interview with Toni Koraza,Co-Founder at MADX Digital:

Q: Hi Toni, can you tell us something more about your marketing agency?

A: Hi there! I’m Toni Koraza, and together with my partner in crime, Perry Steward, I started a little marketing agency known as MADX Digital. We’ve quickly scaled to about 11 people across 8 time zones. The team is pretty international, but our central office is in Soho Works Shoreditch, London.

MADX is a bouquet agency that predominately helps SaaS businesses reach $10 million ARR through product-led SEO. This is the range we’re passionate about and confident that we can tackle in a decent time.

Q: Any highlights on your recent announcement?

A: I love the idea of our clients getting an extra member of the team with our subscription-based Content Marketing service. So, that’s what we try to provide in our recent offer.

Clients get a dedicated project manager that coordinates a team of writers, editors, publishers, and developers. The manager works in concert with the client’s customer success and product teams to create the best-in-class user experience for their audience.

As a result, our clients have been tripling organic growth and improving user acquisition in the first three months of working with MADX.

Q: Can you give us more insights into your offering?

A: We pack a lot under the hood. For example, one SEO content piece has an entire team working on it, following an entire enterprise-level process of content production.

Let me explain.

First, the piece needs to be written for an actual human and optimized for the best human experience. Second, producing a best-in-class content experience requires a lot of upfront research, competence, and tools.

So, we’ve created an entire assembly line of excellence where the marketing specialist creates a high-level strategy. Then our content strategist creates topics, headlines, and detailed briefs. Writers take the briefs as soon as they’re approved and get to work. Then editors and designers take the draft to add the final touches before it’s ready for the publishing specialist to format the piece for the optimal experience.

Finally, the outreach team will introduce the live content piece in one of the funnels and start communicating with content creators that are interested in linking back to our content.

This process works because it unearths ideal leads, creates connections, and skyrockets organic traffic for our clients. Google loves it because its users love it. Marketing is all about connecting with the right audience, not tricking people into buying something they don’t need.

Q: What can we expect from your company in the next 6 months? What are your plans?

A: We’ve set an infinite goal to improve the way companies grow online. This is the fundamental driver behind our efforts.

Hopefully, in 6 months, we’ll be further down this neverending line.

In terms of roadmap, we’ll have a few new products to further our mission and enough happy customers to enjoy what we do. The upcoming product is the SEO Content Brief, which you would be able to give to any writer and expect them to produce wanted results. The SEO Content Brief will outline all the marketing angles, client’s positioning, subheadings, internal and external linking opportunities, post templates, keywords, post lengths and all the other details needed to produce a good content piece. Each brief comes equipped with the MADX SEO Editor tool. The tool is interactive. It uses content Ai to provide all the needed keywords, the frequency of their representation throughout the piece, and additional guidance.

Q: What is the best thing about your company that people might not know about?

A: We have an enterprise-grade process that lets us deliver substantial value, well above the initially promised agreements. Now I don’t want to make this a promise to anyone, but this was the reality of every project we took on. When the right energy builds up behind a project that feels right, even if you fall, you’re still going to win.

We’re also picky with the companies we work with. Initially, we’ll give a wide range of companies an opportunity to sit on a discovery call with one of our specialists but won’t accept everyone.

Some companies are better served elsewhere, and we try to respect that

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