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Below is our recent interview with Pushpa Ithal, the Founder & CEO at MarketBeam:
Q: Could you provide our readers with a brief introduction to MarketBeam?
A: The vast majority of companies are only engaging 10% of the audience they should be reaching via social media. In other words, a typical social media post that reaches 10,000 people could reach 100,000 people when done correctly.
At MarketBeam, we’ve created an innovative AI-based social marketing platform that is helping companies dramatically increase their social reach 10X times, elevate brand and nurture their leads. We use underutilized employee and executive networks to achieve this exponential results.
We built free Social Reach Calculator for every company to calculate and realize their potential. Our customers span multiple industries including staffing, consulting, cyber security, financial services, non-profit communities, and more.
Q: How does your product work?
A: Simply put, with our tool you can publish, amplify, and analyze social posts all on a single platform. This makes it the epicenter of all social marketing efforts.
●Publisher: Publish or schedule social content to multiple channels. Marketers have complete control in content communication and compliance, and are able to crowd-source curated content from employees.
●Amplifier: MarketBeam amplifies content by reaching employees’ networks on all connected social channels. Employees review or share content automatically when it’s available.
●Analyzer: Our integrated social network analytics combine results from various social networks such as LinkedIn, Facebook and Twitter into a single dashboard. This will help marketers answer critical questions like ‘Which content type resonates most with my audience?’ and ‘What is my best engaging social channel? Who are our influencers? Where are our audiences located?’
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Q: How do executives build thought leadership using your tool?
A: MarketBeam has the capability to preserve executive voice while cross pollinating followers of both company and executives. Marketers can manage executives’ social profiles by curating content and preserving the executives’ personal voice.
Executives or any users for that matter want their social network credentials to remain secure. MarketBeam provides a way to share content without worrying about your username or password floating around in a spreadsheet or on a post-it.
Q: Why is it important to integrate social media into the business strategy?
A: Our blog post, Prioritizing Social Media as a Business Strategy, describes that 69% of Americans use some type of social media. With so many active users, whether you’re in a B2B or B2C industry, social media must play a role in your organization’s business strategy.
We recommend meeting your prospects on the platforms where they engage the most, whether that’s Facebook, LinkedIn, Twitter, or another platform.
Q: Social media algorithms are always changing. What can companies do about this?
A: The latest changes in Facebook, LinkedIn and other algorithms are to promote the very core value of their existence – connect people and encourage sharing their ideas and thoughts.
Following the same direction of keeping individual sharing on social networks as opposed to brands sharing their content, every business needs right advocates to spread the word . This is quite essential, because only 33% of buyers trust brands compared to 90% of buyers who trust recommendations they receive from people in their network.
These are our recommendations for companies, to reach a high number of audiences.
●Engage your Executives on social who can build trust and help grow company brand.
●Activate Sales to nurture leads on social in a consistent and organized method.
●Include your SMEs to continuously educate prospects and customers.
Q: You mentioned MarketBeam has invented ‘Social Drip Campaign’. Can you tell us how it works?
A: We have created an automatic way to increase lifespan of posts by mimicking traditional email drip campaigns. MarketBeam is the only tool that has the capability of running such social drip campaigns that dramatically increase engagement.
Q: What’s the best thing about MarketBeam that people might not know about?
A: There are a variety of companies who build products that quantify results and create noise, but lack qualitative results. With our research and AI-driven platform, we’ve determined the most important social marketing metrics and made them actionable for marketers.
In our blog post, 7 Social Marketing Metrics You Should Be Measuring, we identified how helpful specific metrics are such as impressions, click-throughs, and followers, in comparison to how easy they are to capture. Not all metrics are equal. Metrics that are very helpful, but are difficult to capture is what MarketBeam offers.
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Q: You did a Social Marketing survey recently. What surprising facts did you find out?
A: 40% of our respondents said marketing teams manage executive brands on social media. This becomes a very sensitive and heavy lifting task for marketing teams along with everything else on their plate. MarketBeam is the only tool that provides a way to create executive branding.
Download 2019 Marketing Survey Report here.
Q: What are your plans for the future?
A: We are an innovative company that constantly receives input from marketing executives and beyond.
Our focus is to further adopt AI technology to provide unprecedented recommendations such as content and automatic text suggestions to build stronger and longer lasting thought leadership for both companies and employees.
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