Listen to this articleBelow is our recent interview with Khalilah Filmore, CEO & Founder of MEDkeen Solutions:
Q: For those who haven’t heard of it, what is the best way to describe MEDkeen Solutions?
A: MEDkeen Solutions is a healthcare consulting firm that provides affordable cost-saving services to independent physician practices (or those aiming for independence) nationwide through a portfolio of customized solutions. We serve physicians of all specialties and medical practices of all sizes.
In the past, ten or so years we have seen physicians in private practice suffer due to various economic and political factors including decreasing insurance reimbursements, the Affordable Care Act, increasing patient collections coupled with the demand for mandatory administrative tasks that take physicians away from patient care. In 2012 there were 48.5% independent practices in the United States, in 2018 we declined to a staggering 30%.
MEDkeen Solution’s number one goal is to help minimize the burden independent physicians face so they can remain independent despite the current healthcare climate.
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Q: Can you give us insights into your solutions?
A: Coining the term “Practice Tactics” we are committed to finding streamlined means to help navigate physicians through an otherwise arduous process.
MEDkeen Solutions offers the following affordable solutions to physicians:
• Practice Revenue Acceleration – is a suite of customized solutions offered to physicians in the guidance of operational efficiency, implementation of ancillary services, telemedicine, and traditional marketing tactics.
• New Practice Start-Ups – consists of aiding physicians in the process of starting a new medical practice.
• Concierge Medicine/Direct Primary Care – is our newest solution and focuses on the physician who is ready to practice medicine on their terms without the hassles of insurance companies.
• Digital Marketing – is a suite of digital solutions that focuses on a physician’s brand and includes social media content management, website design as well as an emphasis on managing and protecting their online reputation.
• Medical Staff Training – is a solution for the medical practice that believes that customer service is the key to patient retention. Staff training is customized specifically to needs.
MEDkeen Solutions charges providers a fixed monthly fee making it easier on medical practice operating budget. Custom packages are available for short term projects.
Q: Why MEDkeen Solutions?
A: As our CEO, Khalilah Filmore says “Transparency + Trust + Teamwork = Transformation”.
Physicians can trust our team to openly communicate and strategize intensely to reach agreed-upon goals in a timely and realist manner. This transformation is possible through the “MEDkeen Process”; a six-step formula that helps physicians remain independent.
Physicians trust our commitment to their goals with the added ability to change when needed and guide their staff along the way. In large corporate consultancy firms, the ability to adapt new changes comes with red tape and strict immobile goals; MEDkeen Solution’s agility is a huge part of what sets us apart from the competition.
By involving ALL staff members in the MEDkeen Process the transformation process moves smoothly by reducing personnel issues, promoting teamwork as well as increasing the likelihood of outstanding outcomes, both clinically and operationally.
Q: What are some of the main objectives for MEDkeen Solutions in 2020 and how do you plan to achieve them?
A: MEDkeen Solutions has two main objectives for 2020 that are major components of our three-year scale & growth plan. Intending to reach 10,000 physicians and 5,000 medical residents in 2020, these objectives are critical to our success.
The first objective is to add more physicians to our current slate of concierge practices which includes cash only, hybrid, and direct primary care (DPC). MEDkeen Solution’s philosophy is that all these terms fall under the Concierge spectrum with Cash Only and DPC being specific types of Concierge practices.
Currently, this is a niche opportunity that will be steadily growing in the upcoming years. As of 2018; practices identified concierge (2%), direct primary care (11%) and cash only (6%) providing a unique opportunity for physicians to start now and also allow for a sufficient amount of time for physicians to be educated on the necessary steps to go in practice medicine in this manner.
MEDkeen Solution’s second objective is to increase the reach of, The Physicians Lounge, our educational platform that offers free and paid educational services and products to independent medical practices. Beginning in April our monthly series of educational webinars – discussing topics such as:
• Social Media for Physicians: Connecting with Patients in the Digital Age
• The Good, the Bad, and the Ugly of Managing your Online Reputation
• Know your STATS! The Importance of Financial Goal Setting in the Medical Practice
• Why Physicians are Turning to Concierge Medicine
• The Shortage of Black Male Physicians: The Numbers, The Need, The Urgency
Physicians and staff can sign up for the Physicians Lounge at our website to stay up to date and participate in all of our educational offerings. Our podcast “Practicing in the Black: Business Strategies for Physicians to NOT be in the RED” returns summer 2020.
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Q: How is your outlook on the future of independent physicians?
A: I am optimistic yet concerned.
If you asked me this question 5 years ago, I would’ve sounded like an alarmist; fast forward to 2020 and I am encouraged. The number of physicians who are considering going into private practice after working in an employed setting is growing. Medical residents are engaging in conversations centered around caring for their communities as an independent private practice physician encourages me also. The most promising conversations are when physicians understand the business of medicine and the political landscape because this leads to physicians taking collective action e.g. meeting with politicians, starting their nonpartisan organizations.
A huge concern of mine is the dearth of black male physicians in this country. The numbers are so troubling I feel a national call to action is warranted. According to a 2015 report by the Association of American Medical Colleges, “Altering the Course: Black Males in Medicine” the number of black men admitted to medical schools in the United States peaked in 1978, at 542, when 1,410 black men applied. In 2014, 36 years later, only 1,337 black men applied and 515 were admitted. (There’s a shortage of black doctors overall: Less than 6 percent of medical school graduates nationally — 1,069 out of 19,254 — identified as black or African American in 2017, according to the AAMC.)
There is a myriad of reasons behind the decline, but the stats are staring us in the face and as a nation, we must act.
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