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Meet Boostability – The Global Leader In White-Label SEO For Small Businesses

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Below is our recent interview with Gavan Thorpe, CEO at Boostability:

For the sixth time in its 12 year history, Boostability has made the Inc 5000 Fastest Growing Private Companies list. It’s a huge accomplishment we’re very proud of. And it’s a tribute to the team members who work so hard for us each day. And to a high value SEO product that can help small businesses, the backbone of economies worldwide, to succeed and grow online.

Q: Could you provide our readers with a brief introduction to Boostability?

A: Boostability is the global leader in white-label SEO for small businesses. LaunchPad, Boostability’s proprietary technology platform, powers an SMB SEO platform built for scale affordability, and value. Tracking over 2.3 million keywords per month, Boostability makes strategic SEO decisions for clients based on millions of bits of data, enabling us to get 86% of our customers on the first page of Google within six months.

We serve partners and SMB customers in 15 countries and 9 languages, Boostability is dedicated to helping small businesses succeed online. We’re technology enabled, people powered.

Q: Any highlights on your recent announcement?/strong>

A: After such a tough year for just about everyone in 2020, it makes it even more special to be named to the Inc 5000 list for a sixth time. When so many businesses and companies around the world were forced to make significant adjustments due to the pandemic, we were able to step up and help our small business customers. They were the ones most impacted by the pandemic and shut downs as consumers changed their behavior and turned their focus even more to online e-commerce options.

We were thrilled to help our small business customers continue to grow and succeed online in such a difficult circumstance. 2020 jumped online e-commerce developments and consumer habits five years into the future in a matter of a couple months. And we’re helping our small business customers make that adjustment. It’s more important than ever for any business to be able to be found and discovered online.

On top of that, to see growth at Boostability through all the challenges and uncertainty that the pandemic brought, is a real testament to our talented team who works so hard every single day.

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Q: Can you give us more insights into your services?

A: Boostability’s primary goal is to provide high quality SEO services at a price small businesses can afford. Well over 90% of online queries start on a search engine. And 99% of consumers never go to page 2 of the search results. They skip the paid search results and go straight to the organic pages. Those are the results that have optimized pages and people visit the most. That’s where Boostability comes in. Before Boostability, no company provided affordable SEO at scale for SMBs. We were literally created and built from the ground up to service small businesses. It’s our passion and we love making a difference for businesses looking to get more customers and exposure.

Boostability is also known worldwide for providing white label SEO for our partners. That means we’re an SEO reseller that allows agencies, internet providers, and others who provide digital products to resell SEO services to their clients at scale, at cost, and bring in a high-revenue product with minimal overhead cost. Our white label product offers high profit margins, dedicated partner managers, sales support, transparent reporting, and turn-key solutions to partners in 9 different languages around the world.

Q: What can we expect from Boostability in the next 6 months? What are your plans?

A: If the last 18 months have taught us anything, it’s that having a physical storefront is no longer needed to have a valid business. Gone are the days when most people will see a business that interests them and stop the car to make an impromptu purchase. Today they see something, then go online to learn more about it. The chance for online growth and exposure is greater today than ever before. Being found online, and easily found without having to search too hard, will make or break a business today. And we’re so excited to keep growing and help usher in small businesses around the world into this digital age.

Boostability also went through a rebranding and launched a new website at the start of 2021. We’re excited to continue to grow as a company and expand our footprint as leaders in the SEO space. We launched an award-winning web series called Search Sessions. Hosted monthly, this show provides expert advice, strategies, and guest speakers to help everyone succeed in business, no matter their goals. We’ll be expanding our resources and learning materials for people who want to learn more about SEO. We have big things in the works, and we’re excited to continue our growth and upward trajectory.

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Q: What is the best thing about Boostability that people might not know about?

A: Boostability has an award winning culture. And that shines through for our customers. We get a small business to the first page of Google every 5 minutes. But it’s because our team members enjoy coming to work every day. It’s work hard, play hard. It’s not rare to find some of our senior leaders playing corn hole or ping pong with some of our team members. We’re nerdy, fun-loving, and hard working. We even built our origin story on our website in 8-bit! But it’s that award winning attitude that helps make us such a successful company. Happy employees make for happy customers which comes back around.

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