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FormAssembly Helps Organizations Take Control Of The Data Collection Process

Below is our recent interview with Tierra Howell from FormAssembly:

Q: What is FormAssembly?

A: FormAssembly helps organizations take control of the data collection process. With our powerful data collection and workflow platform, companies can streamline outdated processes and drive essential business initiatives in any industry. Our platform integrates seamlessly with Salesforce and other business software to increase efficiency organization-wide, while our advanced security and compliance standards instill confidence and peace of mind.

FormAssembly’s core offerings include:

A drag-and-drop Form Builder that allows users to create forms for any organizational need that can then be configured to connect to a range of different platforms.


A no-code Workflow Builder that gives the ability to combine FormAssembly forms, email notifications, integrations, and more into sequential data collection roadmaps that automate and streamline the flow of data.

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Q: Any highlights on your recent announcement?

A: Our brand-new Workflow solution builds upon our powerful data collection platform and gives users a way to easily craft simple-to-complex data collection workflows that include forms, emails, integrations, and more. Workflow not only streamlines processes, but it also reduces the manual work required with managing data collection processes, such as employee reviews, higher education applications, and more. This solution’s smart conditional routing capabilities make decision making a breeze, and automatically triggered notifications help keep communication flowing.

Q: Can you give us more insights into your offering?

A: The release of Workflow marks a huge turning point in our company as we shift our focus to process management and automation as a whole rather than individual forms. This development is the largest and most collaborative product release we’ve ever produced as a company, combining the efforts of multiple teams including product, engineering, sales, marketing, customer success, and more.

Q: What can we expect from your company in the next 6 months? What are your plans?

A: Even though Workflow has been released, our work is not yet complete. We will continue to build out this solution, prioritizing user experience and upholding our value proposition of secure data stewardship. Our roadmap for the next six months will include thoughtful features inspired by customer input and validated with extensive user acceptance testing.

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Q: What is the best thing about your company that people might not know about?

A: FormAssembly is so much more than just a form builder—with the release of Workflow, process creation and optimization is now at the core of our business. FormAssembly has always been a powerful tool for helping nonprofits, healthcare organizations, government agencies, financial organizations, and higher ed institutions run smoothly, but now Workflow makes it easier and more useful than ever.

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