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Learn How Customer Intelligence Platform Introhive Helps B2B Organizations Turn Their Relationships Into Revenue

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Below is our recent interview with Madie Hodges, from Introhive:

Q: Madie, what is Introhive?

A: Introhive is a Customer Intelligence platform that helps B2B organizations turn their relationships into revenue. Founded in 2012, Introhive is headquartered in Fredericton, New Brunswick.

Introhive’s platform provides a clean and accurate client data foundation, helping professional services revenue teams better understand their most important relationships, identify opportunities, and make more informed decisions to drive revenue. Led by Lee Blakemore, CEO, Introhive’s leadership team comprises experienced professionals with a proven track record in the technology industry. With this strong leadership team and its innovative platform, Introhive is well-positioned to help B2B organizations succeed in the future.

Q: Any highlights on your recent announcement?

A: We’re excited to have Saeideh Fard join Introhive. She has a strong track record of driving growth, improving financial performance, and successfully executing mergers and acquisitions. As CFO, she will play a critical role in shaping Introhive’s financial strategy, optimizing resource allocation, and ensuring financial stability and scalability.

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Q: Can you give us more insights into your offering?

A: Introhive’s Customer Intelligence Platform empowers complex sales organizations with reliable enriched client data, real-time relationship intelligence, and actionable insights delivered proactively to go to market teams that’s proven to drive top-line revenue growth and bottom line cost efficiencies. Introhive’s Customer Intelligence Cloud uses artificial intelligence and machine learning to replace mundane tasks that eat up half your work week. This means you get the information you need where and when you need it to turn unproductive activities into a pool of revenue opportunities.

I have attached Forrester’s recent Economic Impact study of Introhive’s Customer Intelligence Platform. The TEI study found the following benefits across a three-year investment with Introhive:

  • 82 percent increase in net-new revenue opportunity wins
  • 36 percent uplift in new opportunity win rates
  • 30 percent increase in cross-sell revenue with existing clients
  • 7.5 percent improvement in non-revenue-generating professionals’ productivity
  • Less than 6 month payback period

These results are realized across the full go-to-market organization, including sales, business development, marketing, client success, operations, and data teams.

Q: What can we expect from your company in next 6 months? What are your plans?

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A: We are going to continue building out the Customer Intelligence platform to arm our customers with the best data possible so that they can find, win, and grow business. Within the next 6 months we expect to grow and expand our product offerings.

Q: What is the best thing about your company that people might not know about?

A: Introhive’s leading Customer Intelligence platform offers a comprehensive solution to data challenges like silos, poor quality, and lack of actionable insights. Collecting and organizing data from various sources, including CRM systems, email, and social media, provides a neat, accurate, and holistic view of customer data.

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