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Meet Liger Partners – Creative Marketing Firm Saving The World From Boring, Broken Marketing

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Below is our recent interview with Melissa Watkins, from Liger Partners:

Q: Could you provide our readers with a brief introduction to your company?

A: Liger Partners is a creative marketing firm based on the movie Napoleon Dynamite. We’re a bunch of nerdy outlaws who know a thing or two about getting underdogs their glory — we did it ourselves. Bred for marketing prowess, Ligers use their skills to develop a strategic plan of attack to meet your marketing goals. Whether you need stronger brand awareness, increased sales or more qualified leads, Liger Partners chooses the right messages, channels and techniques to deliver results.

Q: Any highlights on your recent announcement?

A: Liger Partners recently partnered with Satori Interactive. This new collaboration marries full-service creative marketing and public relations with award-winning UX/UI and research services.

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Q: Can you give us more insights into your offering?

A: Liger solves our clients’ business growth challenges through marketing and operational expertise. A few problems we fearlessly approach include:

● Taking a client from “best kept secret” or “brand new” to well known (underdog to top dog)

● Maturing a brand to attract a new or better client base.

● Providing an activation approach that makes the company/brand standout in general and from the competition.

● Establishing a consistent, accountable content engine to attract prospects, convert audiences, and retain customers.

● Developing compelling, evergreen content to support sales enablement and specific calls to action.

Q: What can we expect from your company in the next 6 months? What are your plans?

A: For the remaining part of the year, Liger is focusing on educating clients about how to improve digital marketing efforts by analyzing and conducting audits on current marketing as companies put together 2022 marketing plans and budgets.

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Q: What is the best thing about your company that people might not know about?

A: We start with a comprehensive discovery process to understand our clients at their base and their long-term goals. We use this knowledge to create a strategy and then establish the marketing ecosystem and engine to execute. We solve the long-term marketing problem by creating a marketing engine. Liger takes a journalistic approach to working with our customers. We think about the company (or initiative) as if we were creating a magazine to tell the story.

We want to know:

● How do we get the customer to pay attention? (pick up this company’s magazine off the shelf)

● What are the stories that will be interesting within the pages? (taking “tell” content and making it “teaching” content)

● How do we make sure the content is used in many places (website, sales enablement, social media posts)and is reusable over time (evergreen)?

● What content is compelling and drives conversion? (to create more or used for ad spend)

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