Listen to this articleBelow is our recent interview with Frederique Pirenne, Chief Science Officer at My Telescope:
Q: Could you provide our readers with a brief introduction to your company?
A: My Telescope is a Swedish marketing intelligence and search startup to help marketers identify and predict long-term trends and deliver actionable insights for strategic marketing investment decision making.
Q: Any highlights on your recent announcement?
A: The fact that we raised 2,5m € in funds to expand and build our presence in the US.
Recommended: Q: Can you give us more insights into your offering?
A: Our company collects, analyses and visualizes search data in combination with sentiment data collected from online media, social media, message boards, forums and product reviews. This enables the user to understand what are the main topics, brands or products that consumers are looking into and why. The use cases are quite broad, but at the moment we focus on the marketing community, enabling them to improve their strategic planning, measure their brand strength and track the success of their campaigns. All this both in short and long term given the proven correlation of Share of Search with market share.
Q: What can we expect from your company in next 6 months? What are your plans?
A: You can expect that we’ll grow our activities within the US, that we’ll create even better AI possibilities where people can train their own and thus create a personal dataset. Other than that improved speed and better insights.
Recommended: Q: What is the best thing about your company that people might not know about?
A: You’ll be surprised by the flexibility of our organization and making things work
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