Meet Partner Commerce – The Leading Affiliate And Partner Marketing Agency Focused On B2B SaaS And Service Brands

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Below is our recent interview with Adam Glazer, President and Co-Founder at Partner Commerce:

Q: Could you provide our readers with a brief introduction to your company?

A: Partner Commerce is the leading affiliate and partner marketing agency focused on B2B SaaS and service brands. As a fast-growing company, we work with many of the world’s largest software and technology brands. Our team builds and nurtures high-quality partnerships to meet the rising demand from B2B companies growing their digital presence. Positioned at the front of this evolution, Partner Commerce develops innovative approaches that deliver measurable revenue growth for clients. We were recently named Best Boutique Agency by the U.S. Partnership Awards, as well as ranked on the 2025 Inc. 5000 list of America’s Fastest Growing Companies.

Q: What makes you the best choice? How are you unique?

A: Partner Commerce focuses solely on B2B performance marketing. While other agencies have a hybrid or solely B2C focus, Partner Commerce is dedicated to providing solutions that are specific to the B2B space, not consumer-facing strategies retrofitted for B2B programs. We have a strong understanding of the unique challenges B2B affiliate programs face, and have fine-tuned our approach to fit.

B2B affiliate marketing differs in the approach required to see results, and our departure from ‘traditional’ affiliate marketing is what allows us to do that. The term we’ve coined as “modern partnerships” is an ecosystem-led partner strategy that focuses on agencies, consultants, and the strategic partners that are key for success in B2B. In addition, our agency is made up exclusively of senior B2B marketers, with deep experience in the space and across a multitude of verticals. Our team’s expertise allows us to add value to our client’s teams as an extension of their team, providing full-service support in areas like program management, recruitment, activation, optimizations, and more.

Q: Who is your ideal client and why?

A: Our ideal client is a B2B SaaS or service company that’s serious about building partnerships as a long-term growth channel. These companies may have complex sales cycles and need an affiliate program that’s structured, measurable, and scalable. The clients that get the most out of working with us are the ones who want a thoughtful, data-driven approach that aligns with their bigger business goals. They also value having a partner who understands the nuances of B2B and can translate those into practical, revenue-driving strategies.

Q: What can we expect from you in the next 6 months? What are your plans?

A: In the next six months, a big focus for Partner Commerce is cementing our reputation as the agency that truly defines what B2B affiliate marketing looks like. We’ve already proven there’s demand for a dedicated B2B approach, and now we’re doubling down on being recognized as the leaders in that space. That means continuing to work with some of the most innovative

SaaS and service brands, but also sharing our expertise more broadly: through thought leadership, industry events, and the results we deliver.

We’re investing in the technology and infrastructure that make programs more efficient and transparent, while also continuing to strengthen our existing network of 100k+ global partners. At the same time, we’re making deliberate moves to shape how B2B affiliate programs are built and recognized across the industry.

We want it to be unmistakable that if you’re a B2B brand looking to build an affiliate channel, Partner Commerce is the agency you call. It’s about establishing credibility, demonstrating consistent wins, and positioning ourselves as the benchmark for how affiliate marketing should be done in the B2B space.

Q: What is the best thing about your company that people might not know about?

A: One of the best things people might not know about Partner Commerce is just how global we are. Our network spans partners in markets all over the world, which means our clients can scale quickly and reliably beyond a single region. With boots on the ground in 9 countries, and a team speaking over 11 languages, we have the subject matter expertise to navigate regional nuances and drive growth in any market clients choose to enter.

The other piece is our culture. Even as we’ve grown, we’ve stayed intentional about building a team that values collaboration, trust, and transparency. It’s not just about running programs, it’s about creating an environment where people want to do their best work, and clients feel that in the way we show up.