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Below is our recent interview with Sterling Wong, Broker of Record at Search Realty:
Q: Could you provide our readers with a brief introduction to Search Realty?
A: Search Realty is a community-focused, future-facing real estate brokerage that is committed to providing the best tools and technology to serve the evolving needs of today’s home buyers, sellers, and REALTORS®.
Through our free leads, zero desk fees, and supportive platform, we offer agents convenient turnkey solutions and flexible plans unlike any other brokerage in the world. All Search Realty agents are fully equipped with productive, time-saving systems to streamline and scale their business.
Recommended: Q: You’ve recently been ranked #1 fastest growing real estate brokerage in Canada; could you tell us something more?
A: This is a proud moment for Search Realty and we feel very honoured to receive this ranking in the Growth 500 list. I think it underlines how effective our Leads on Demand system is for generating consistent, quality leads for agents. And that’s a key factor that really makes a difference when it comes to helping agents succeed in the real estate industry. The other key factor is our level of support for agents. We offer white-glove services so they can spend more time focusing on servicing their clients and less time on administrative tasks.
With a patent-pending “Leads on Demand” system, Search Realty has consistently provided agents with high-quality leads of any type, language, location, and denomination in a timely fashion. The platform is also backed by Google, making Search Reality the only real estate brokerage in the world to be a Google Partner. This unique selling proposition, combined with the best resources and training through Search University, has resulted in massive growth in a short period of time.
Q: Why should real estate agents join Search Realty?
A: Search Realty is the #1 fastest growing real estate brokerage in Canada. Our business is built on trust and yes, our testimonials are real! We stay ahead of the curve, only acquiring real estate technology that will either increase revenue or save time.
Search Realty’s proven lead generation systems connect agents with real home buyers and sellers by generating leads via our proprietary digital marketing solution. We are the only brokerage in the world to be a Google Partner and have a strong online presence with over 5000 websites that generate thousands of leads for our agents and increase their ROI.
Search Realty also offers free training and coaching to all of our agents to ensure their success. Search University is an 8 week training program covering all areas of the sales process from A to Z.
Q: Why should home sellers list with a Search Realty agent?
A: Advertising your home in the local newspaper are times of the past. Today, everyone looks to Google for their next home. Being the only brokerage in the world to be a trusted Google Partner, Search Realty makes it possible to sell your home using the power of Google and Search Realty 3 Step Selling Process:
1. Price It Right
Show agents and potential buyers you’re serious about selling. Price your home competitively to attract more buyers.
2. Prep For Market
First impressions matter when selling your home. Small details such as light fixtures and professional photos go a long way.
3. Marketing Mania
97% of buyers start their search online. Our web presence is second to none. Utilizing the latest tools & tech to ensure maximum exposure. When the majority of agents only advertise on MLS, Search Realty advertises our listings beyond. Using technologies provided by Google, Search Realty is able to use keyword search to place our listings on clickable ads in front of active buyers deep in the sales cycle.
Recommended: Q: What are your plans for the future?
A: As a company that is always looking ahead, Search Realty, in partnership with Regus Canada, has opened 5 additional real estate offices within the Greater Toronto Area this year with more opening in locations throughout Southern Ontario. As the business continues to grow it will begin selling franchises, in addition to expanding into other facets, including Search Financial and Search Insurance, following the same business model as the flagship brand.
With the recent decision from Canada’s Competition Bureau to make sold data public, I plan to launch a comprehensive real estate listing portal that will give consumers more options other than Realtor.ca when looking to buy or sell real estate. The portal will combine eBay style bidding with sold statistics, trends, and neighborhood data – all the relevant information home buyers and sellers require to make an informed decision. This will create faster, safer, and more accurate data for consumers.
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