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Below is our recent interview with Saumya Agrawal, Senior Marketing Manger at Gnowbe:
Q: Could you provide our readers with a brief introduction to Gnowbe?
A: Gnowbe is a leading mobile micro-learning platform based on the science of adult learning focused on delivering true business impact. With over 80 clients in 22 countries, Gnowbe is recognized as one of the world’s best mobile-first learning platforms within both international business and academic circles.
Gnowbe’s software and self-authoring platform meets the pains of providing easy access to employees who are increasingly on-the-go in bite-sized pieces and also increases engagement and ownership of learners to apply what they learn through social, collaborative learning. Gnowbe addresses these challenges by providing learning on-the-go from your phones and uses gamification and social learning to drive behavior and mindset changes. Gnowbe is proud to have launched the world’s first public content library designed for mobile-first participatory learning – Gnowbe Learn™ for teams.
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Q: I read something about your partnership with Temasek Polytechnic, how did that start and where do you see the relationship going?
A: Temasek Polytechnic (TP) had the vision of meeting the skills-upgrading demands of busy, working professionals and scaling accredited and high quality content to people from their mobile phones. By leveraging on our platform, Temasek Polytechnic was able to achieve this goal. They became the first educational institute to pioneer the mobile micro-learning movement and rolled out the world’s 1st and largest library of accredited mobile micro-learning courses. With over 60 micro-learning courses which are endorsed by Singapore’s Ministry of Education (MOE) and SkillsFuture (a government funding program for singaporeans) professionals will now have access to high quality programs on-the-go.
Our close partnership has inspired forward looking and passionate TP lecturers to roll out the next batch of Micro-Learning Courses scheduled to launched in 2019.
Q: What is a Micro-Learning Course?
A: A Micro-Learning Course is a self-paced digital course aimed at helping busy professionals upskill and develop in industry specific skills. Professionals can expect to access similar content and learning experiences offered by world renowned programs valued at > $1000 for a fraction of the cost.
The course is delivered in bite-sized sessions (no more than 10-15 mins) on a mobile app and is highly interactive, leading learners to think, reflect, practice and share their learnings in a global peer learning community. Upon completion, learners will earn a digital certificate by the institute which they can display on their Linkedin profile and CV.
This course format is scientifically proven to increase knowledge retention rates in adult learners. Gnowbe’s Micro-Learning Courses are designed for on-the-go learning on mobile devices, both online and offline. You can also access the course on desktops on our web-based platform.
Q: How are you different from other e-learning tools?
A: Why are leading companies across the globe so quick to leverage Gnowbe to engage and train their employees? Because Gnowbe is affordable, scalable, highly customizable, mobile-first, and focuses on application of knowledge in teams. We are the only platform that is driving behavior change and high engagement.
Employees from SMEs to MNCs are using Gnowbe for training and are seeing the impact of Gnowbe. Gnowbe’s unique solution has resulted in 10-12x higher completion rates than leading e-learning players, >90% of users who love Gnowbe, >50% knowledge gained for employees, 2x improvements in pass rates for certification, 5-6x ROI in cost savings and >80% client retention. The bite sized, reinforced learning increases the retention rate and also increases confidence level among learners.
The current learning and content platforms are individual-based, mobile responsive and not meeting learners’ needs. The way we deliver content has to complement the lifestyle of today’s modern learners. Learners are always on-the-go and want engaging, attention-grabbing multimedia content they can access immediately, anytime, anywhere. On top of that, learning is not about how much you know, but about what you can apply on-the-job. So, we ensure development of 21st century skills, knowledge and behaviors among professionals at scale.
Learn. Think. Apply. Share
The platform is built on the research of how adults learn. Gnowbe’s unique competitive advantage is in its philosophy of learning, replicating the in-person workshop experience into the mobile app as closely as possible to facilitate a Learn Think. Apply. Share approach. On top of learning, learners are required to think, apply and share their reflections to a community of learners. This creates a culture where “Everyone can teach. Everyone can learn.” Most e-learning or online courses focus primarily on Learn.
Gamified Learning
The platform encourages positive social comparison and active engagement by leveraging on game mechanics.The platform promotes healthy competition through weekly leaderboards & quizzes. Managers can tie in rewards like vouchers, free bonus content into the email systems, to encourage engagement. With gamification, you can also track where people are and leverage on geolocation to do fun quirky things to accelerate learning.
Performance Monitoring
Gnowbe’s dashboard is highly sophisticated and allows managers to measure key metrics that define a learner’s’ performance, easily tracked through real time analytics.
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Q: What are your plans for the future?
A: Gnowbe is being recognized as one of the market leaders by top institutes like AACSB, The World Bank, The World Economic Forum, The Nigerian Bank and Qudwa Global Teacher’s Forum amongst others. Through partnerships with leading institutions and workforce development training partners, ultimately, we aim to close the skills – employment gap, and scale transformational learning experiences to:
● Reach learners that do not have prior access to an international learning community. Gnowbe aims to bring together even more recognized educational institutes on the platform
● Create a workforce that is able to act and think critically, creatively and intentionally to elevate them above the oncoming wave of workforce automation. Gnowbe Learn will not only help professionals in their career advancement but also those who are looking for a bridge to new career opportunities.
● Help leading training providers worldwide to extend their programs to 365 days of bite-sized reinforced learning, delivered daily to participants to help them build new habits and apply knowledge on-the-job. Because real business value lies not in ‘how much you but in ‘what you can apply.’
