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New iPhone App Fotr Will Make You Fall In Love With Photography Again

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Fotr is a new iPhone app that aims to bring back an aspect of analog photography: shoot fewer, but higher-quality photos. The app force users to print every photo they take instantly without reviews, undos or chimping whether they want it or not. Below is our interview with Michal Sloboda, the founder and designer at Fotr:

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Q: What is Fotr?

A: Fotr is an iPhone app that follows the analogue camera behavior. We print every picture you take with Fotr. We made Fotr because we love prints. We were missing this tangible experience in digital photography today. We also wanted to limit the number of pictures people take every day. Make them focus on what they shoot.

Q: With so many photo editing apps, how do you differentiate?

A: Fotr lives in the tight space between camera apps and apps for printing pictures. We take a bit from both worlds and bring back the analogue experience. We used strong surprise factor of analogue photography. It grows with the time between exposure and receiving printed photograph. People shoot less analogue today, so this experience is more unique.

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Q: How did you know people would want to use your product?

A: We know, that we would like to use it, so there was a big possibility that someone else had the same need. To confirm our assumption we asked our friends. Most of them reacted in positive way.

Q: Tell us something about your pricing plans?

A: We tried to keep prices as low as possible without going bankrupted. Big part of the price is shipping, but we wanted flat shipping rate for the whole world. When you compare our prices with buying, developing and printing analogue film, Fotr still wins.

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Q: How does the future look like for Fotr in general?

A: We’ve just introduced a feature for sending Fotr film to your friends. We hope this will help spreading the word. We have few other features in the pipeline and there might be an android version if there is higher demand. We haven’t reached the whole market that interests us, so we’ll focus on promotion. Fotr is not an overnight star, and it would be silly to expect so. We are niche and a bit anachronistic, but this gives us time and freedom to do the things as we want to.

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