Below is our recent interview with Mathieu Comeau, E-Commerce Manager at Nudge:
Q: Could you provide our readers with a brief introduction to nudge oral care box, and why you felt the need to enter the oral care market?
A: nudge™ is an eco-conscious brand whose main goal is to help busy people adopt and maintain better habits by offering sustainable and essential products through a subscription-based model. nudge™ currently sends customers an oral care package every two months that features two bamboo toothbrushes, vegan floss, concentrated mouthwash, 100% natural toothpaste, and a branded travel pouch. nudge™ wanted to offer an easy way to get healthy, eco-friendly dental products without consumers having to waste time wading through a sea of products at the store.
Recommended: Q: Why should consumers pay more attention to the ingredients in their oral care products?
A: Surprisingly enough, there are many popular brands that sell toothpaste that contain small amounts of ingredients that can be harmful to our health in the long run (triclosan, artificial sweeteners, etc.). Considering that we use those products several times every day, we think it’s important to know what we put in our mouths.
Ingredients aside, the oral care industry is quite hard on the planet. Plastic toothbrushes are practically indestructible, they cannot be recycled and they also often end up in our oceans and waterways. As we know, the citizens of the sea won’t find any use with these old toothbrushes.
Q: Share with how a toothpaste can still be effective without fluoride?
A: Better habits are our thing, so we worked closely with dentists during our product development phase to ensure the best quality possible for our products. The best way to prevent cavities is to properly brush and floss your teeth. As long as you brush your teeth and floss 30 minutes after a meal, you should have a beautiful and healthy smile! With that being said, we are not saying that fluoride is bad and we believe that some people may need it. The single best way to find out if you need fluoride toothpaste is to ask your dental provider. At nudge™, we decided to offer a 100% natural toothpaste without fluoride simply because that it is a more universal option.
Q: Studies show that we need to cycle our toothbrushes at a regular 2 month cadence. How does the subscription approach keep consumers on top of better habits?
A: Most people forget to change their toothbrush every other month. Therefore, a subscription approach is a great way to ensure a fresh oral care arsenal at the recommended time. We offer 2 toothbrushes to ensure that consumers can get the most use out of their eco-friendly brushes. Bamboo toothbrushes can sometimes have a shorter life span than their plastic counterparts since they are more porous than plastic toothbrushes. Also, being able to stack a few extra toothbrushes allows the user to share their subscription (shhh, secret!), to have a toothbrush at work or even to leave one at their current tinder date’s house.
Q: Gen Z and millennial consumers are paying more attention to the sustainability ethos of brands that they purchase or consume. How does Nudge meet those interests, and where are you looking to evolve?
A: nudge™ is an eco-conscious brand which is why our products and packaging are all recyclable, reusable, or biodegradable. We will definitely carry our green initiatives onto our future products as well.
Recommended: The Baby Sleep Site Helps Babies Sleep And Families Thrive, An Interview With Baby Sleep Consultant, Nicole Johnson
Q: What are the gaps that Nudge solves in the category?
A: The biggest gap that nudge™ fills is truly the worry-free solution aspect of our subscription. There are not many sustainable oral care products that come as a package deal delivered at your doorstep as soon as it’s time to switch your old products for new ones. We don’t only remove the hassle of finding the time to go to the store, but also the problem of keeping your oral products for too long.
Q: What’s next for the brand?
A: We are currently developing our next series of products. We want to keep offering sustainable self-care products that are essential to helping you adopt and maintain a healthier lifestyle. Better stay tuned!
