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ObituaryData Archives Over Thirty Million Records

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ObituaryData has started in 2000 and today archives over thirty million records. They are stored in a secure, permanent database in the Cloud. It is the only resource in the US that gathers and digitizes death related information, at this level. Below is our interview with George A David – Chairman of ObituaryData:

Q: George, tell us something more about ObituaryData?

A: ObituaryData is a privately held resource for businesses and organizations who need to know the life or death status of customers, members, beneficiaries, patients, donors etc.

We started in 2000 and since 2003 we have collected about 98% of all US deaths every day from over fifteen thousand public sources. We now archive over thirty million records. They are stored in a secure, permanent database in the Cloud. Every record is linked to a complete obituary and a Social Security record where possible. It is the only resource in the US that gathers and digitizes death related information, at this level. Our customers are all subscribers or under contract and our renewal rate is over 90%.

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Q: Can you give us more insights into your software or system?

A: Our system allows several approaches to research deaths. All are electronic and/or are available on the internet. Our Services include, Name Searches, Keyword Searches, List Matches, List Monitors, Data Exports and API access.

Q: What were the main challenges you faced in developing the company?

A: The hardest thing was to develop a system, including training people, that could harvest and process that much data every day at a cost that was supportable.
Our initial marketing plan was a challenge but we decided concentrate on the Alumni Departments of Colleges and Universities who used our Keyword Searches i.e. “State University” to find deceased alumni. Over about 3 years we got about 500 of them on annual subscriptions. That number has grown and almost all are still with us.

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Q: Who are your other customers?

A: We serve Banks, Insurance Companies and Insurance Service Providers, Major Information Services, Charities, Medical Researchers, Unclaimed Property Agencies and more. We are the best US resource for any organization that has a legitimate reason to know who is dead or alive.

Q: Could you tell us something about your pricing?

A: Our pricing is all on the website. It is based primarily on searches and queries rather than results. The vast majority of our customers are trying to find out if a particular person or constituent member is deceased. The markets affirm that the services are reasonably priced. The prices range from about $35 for small Member Based Keyword searchers to over $2,000 per month for Data Exports.

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Q: What can we expect from you in next six months?

A: Nothing new that customers can see. Almost all of our internal effort is and will continue to be directed toward accuracy, timeliness and coverage. There are a lot of moving parts. Technically, we make constant improvements to indexing, search speed and improving our internal systems. The customers only notice if we don’t have their results and really expect that our technology will be at a high level. We work hard to meet that expectation.

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