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Optilogic raises $40 million in Series B funding led by NewRoad Capital Partners, with participation from MK Capital and Moore Strategic Ventures. The investment supports the expansion of its AI-powered supply chain modeling platform and the launch of a new data enablement tool. The company aims to help enterprises respond to global disruptions through large-scale scenario analysis and integrated decision-making.
Why Everyone Is Watching Optilogic Right Now
Optilogic, a supply chain design software company based in Ann Arbor, announces the closing of its $40 million Series B funding round. The investment reflects growing demand for tools that can adapt enterprise supply chains to increasing levels of complexity and disruption. With global operations under pressure from trade shifts, labor shortages, and extreme weather events, the company positions its technology to assist in transforming how enterprises make critical decisions.
This funding round is led by NewRoad Capital Partners and includes participation from MK Capital and Moore Strategic Ventures. The capital will enable Optilogic to strengthen its AI-powered platform and extend its industry reach.
Inside the $40 Million Series B Funding Round
NewRoad Capital Partners, a firm focused on high-growth companies in logistics, supply chain, retail, and marketing technologies, leads the round. MK Capital and Moore Strategic Ventures join the investment.
Clete Brewer, Managing Partner at NewRoad, underscores the significance of the technology, calling attention to the shift in how companies design and optimize their supply chains. Josh Jewett, Operating Partner at NewRoad, cites Optilogic’s ability to model complex scenarios and deliver actionable insights as key drivers of confidence in its long-term success.
The funding equips Optilogic to expand product capabilities, build new infrastructure, and scale faster in response to increased demand.
What Optilogic Actually Does—and Why It Matters
Optilogic’s flagship platform, Cosmic Frog, supports the development of large-scale digital supply chain models. The software allows analysts and business users to simulate and evaluate potential changes without the need for specialized technical skills.
Cosmic Frog supports supply chain decision-making across cost, service, and risk dimensions. The system enables enterprises to model future outcomes, assess risks, and identify trade-offs within a single environment.
The company emphasizes the ability to connect executive strategy with operational execution by transforming extensive datasets into comprehensive digital simulations.
How the New Funds Supercharge Product Expansion
The Series B funding allows Optilogic to accelerate the development of infrastructure for broader deployment of AI-powered decision systems. The company plans to enhance its platform to accommodate larger datasets and more complex modeling scenarios.
Additional initiatives include:
- Building a first-of-its-kind data enablement tool to support enterprise-scale workflows
- Hiring vertical industry and supply chain specialists to increase customer success
- Expanding internal teams to support rapid product rollouts and client support
These developments are designed to integrate stakeholders across organizations into collaborative decision-making processes.
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Why This Funding Signals a Shift in Supply Chain Strategy
Optilogic’s growing role in enterprise planning reflects broader shifts in supply chain strategy. As disruptions grow more frequent and unpredictable, organizations seek solutions that support more agile and informed responses.
The company’s platform is developed to help businesses adjust to external variables including:
- Tariffs and trade dynamics
- Population and workforce migration
- Geopolitical instability
- Climate-driven events
- Shifts in sourcing, production, and transportation
Optilogic’s modeling capabilities are intended to enhance operational resilience by aligning strategic goals with real-time adaptability.
What Sets Optilogic Apart From the Competition
Optilogic integrates scenario modeling, risk analysis, and decision optimization within a single, cloud-native platform. Its tools are built to manage large-scale datasets and streamline complex analysis into accessible insights for business users.
Key differentiators include:
- Usability for non-technical roles without training barriers
- Integration of cost, risk, and service metrics in one framework
- Cloud infrastructure enabling global scalability and collaboration
- Unique ability to translate large datasets into digital models efficiently
These features are noted by investors as rare within the supply chain technology space.
What Businesses Can Expect Next From Optilogic
Optilogic plans to release new features and tools at an accelerated pace over the coming year. The company will prioritize enhancements that allow enterprise teams to operate with greater transparency and agility across their supply chains.
In parallel, customers can expect an expanded support experience, reflecting Optilogic’s focus on end-to-end implementation and long-term adoption. The company also aims to broaden its customer base by entering new verticals and use cases.
The Bottom Line on Optilogic’s Momentum
Optilogic secures substantial backing from firms aligned with its vision for scalable and intelligent supply chain design. With AI-driven tools and a commitment to large-scale data transformation, the company continues its path to redefine decision-making infrastructure for global enterprises.
Investors cite the company’s differentiated platform, experienced leadership, and industry timing as strong indicators of long-term potential in a complex logistics environment.
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