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CRM Marketing Hub Optimove Empowers Marketing Teams To Create Customer-Led Journeys, Mapped By AI

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Below is our recent interview with Guy Leshnovolsky, from Optimove:

Q: Guy, what is Optimove?

A: Optimove is the leading CRM Marketing Hub, empowering marketing teams to create and manage large-scale, hyper-personalized customer-led journeys, mapped by AI. Our CRM Journey mapping algorithm leverages AI to autonomously surface valuable customer engagement opportunities, orchestrate self-optimizing customer journeys, and accurately measure the incremental impact of all marketing interactions. We work with leading brands including Dollar Shave Club, Entain, Papa John’s, Penn National, and Staples, to maximize customer loyalty, retention, and lifetime value.

Q: Any highlights on your recent announcement?

A: The $75M growth fund is the second investment in Optimove’s history, a company that grew bootstrapped and has been profitable since its inception. The fund will be used primarily for M&A, doubling headcount within two years, and expanding go-to-market globally.

Q: Can you give us more insights into your offering?

A: While most businesses focus on branding and advertising (user acquisition), more advanced brands understand that CRM Marketing should be just as strategic. The ones who choose Optimove to manage and scale their CRM Marketing operations enjoy a multichannel marketing hub with an actionable CDP at its core, topped by AI-driven insight-surfacing bot and AI-mapped CRM journeys, the ability to execute customer-driven campaigns (email, SMS, push, in-app, social, etc.), and measure it all through the lens of directly attributed incremental impact on revenue.

Q: What can we expect from your company in next 6 months? What are your plans?

A: Grow even faster on all fronts – product, partners, headcount, clients, and awards won – while supporting our hundreds of clients on their way to smash their goals for 2022.

Q: What is the best thing about your company that people might not know about?

A: Unless you’re a client (or a partner, or work here), you might not be aware of just how client oriented Optimove is. In other words, the entire team is friendly and able to carry out customer-facing tasks. It’s in our DNA.

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