Listen to this articleORO Labs, a San Francisco-based procurement orchestration platform specializing in AI driven solutions for global enterprises, announced a $100 million Series C funding round. This investment brings the company’s total funding to $160 million across three rounds since its founding in 2020.
ORO Labs’ $100 million Series C round was co-led by Brighton Park Capital and Growth Equity at Goldman Sachs Alternatives, with participation from existing investors Norwest Venture Partners, B Capital, XYZ Venture Capital, and Felicis. The company did not disclose its post money valuation for this round, though its previous Series B in November 2023 carried a $221 million post money valuation. This latest infusion follows a period of rapid growth, with ORO Labs reporting 300% year over year revenue increase in the preceding year, positioning it as a high velocity player in the enterprise software space.
The funds are earmarked to accelerate global expansion, enhance product development, and scale customer success initiatives. Specifically, ORO aims to deepen its focus on agentic orchestration, an AI centric approach that integrates intelligent agents to automate and optimize procurement workflows, while supporting broader deployments across its international customer base. As part of the deal, Mike Gregoire from Brighton Park Capital and Clare Greenan from Goldman Sachs will join ORO’s board of directors, bringing expertise in scaling tech enterprises and strategic growth.
ORO Labs’ funding trajectory reflects steady investor confidence in its AI native procurement model:
| Round | Date | Amount | Lead/Key Investors | Valuation (Post Money) |
| Series A | November 2022 | $25 million (inferred from total funding progression) | Not specified in available data | Not disclosed |
| Series B | November 2023 | $35 million | Felicis (lead), with Norwest Venture Partners, B Capital, XYZ Venture Capital | $221 million |
| Series C | March 2026 | $100 million | Brighton Park Capital and Goldman Sachs Growth Equity (co-leads), with Norwest, B Capital, XYZ, Felicis | Not disclosed |
What is ORO Labs’ main focus?
Founded by Sudhir Bhojwani (CEO), Lalitha Rajagopalan, and Yuan Tung, ORO Labs targets the inefficiencies in enterprise procurement by “humanizing” the experience through orchestration of teams, systems, and processes. The platform operates as an AI powered, no code layer that sits atop existing ERP and procurement systems, enabling end to end automation, compliance enforcement, and cross functional collaboration. Key capabilities include workflow automation, real time visibility into processes, risk reduction via comprehensive oversight, and agility in adapting to supply chain disruptions. Deployed in over 100 countries, it serves sectors like life sciences, financial services, consumer products, manufacturing, energy, and telecommunications.
Notable customers include Fortune 500 giants such as The Coca-Cola Company, Siemens Energy, Novartis, Pfizer, and others, who leverage the platform to manage global supply chain volatility and streamline supplier interactions. ORO’s emphasis on agentic AI, where intelligent agents handle complex tasks autonomously, differentiates it from legacy procurement tools, addressing pain points like slow cycle times and fragmented systems. This aligns with broader industry shifts toward AI driven operations, where procurement teams face pressure to deliver faster savings, better experiences, and greater business impact.
The procurement software market is experiencing explosive growth, driven by AI adoption and the need for resilient supply chains post pandemic. ORO’s funding arrives amid a surge in investments for AI enabled enterprise tools, positioning it to capture share from incumbents like SAP Ariba or Coupa by offering a more agile, overlay solution that doesn’t require ripping out existing infrastructure. The 300% revenue growth signals strong product market fit, particularly as enterprises prioritize cost optimization and efficiency in uncertain economic conditions.
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Strategically, this round enables ORO to outpace competitors through accelerated innovation in AI orchestration, potentially expanding into adjacent areas like supplier risk management or sustainability tracking. Investor backing from firms like Goldman Sachs and Brighton Park, known for enterprise bets, validates ORO’s potential to become a category leader. However, challenges remain, including integration complexities with diverse legacy systems and proving ROI at scale across varied industries.
With fresh capital, ORO is poised for hyper growth, focusing on global scaling and AI enhancements to solidify its role in modernizing procurement. As CEO Sudhir Bhojwani noted, the shift to AI driven models is reimagining procurement’s business value, and ORO’s platform is at the forefront of this transformation. Investors echo this optimism, highlighting the team’s domain expertise and the platform’s ability to deliver tangible ROI while maintaining enterprise grade controls. If ORO sustains its momentum, it could emerge as a pivotal player in the evolving procurement landscape, potentially eyeing further rounds or strategic partnerships in the coming years.
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