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Paddle – Everything Developers Need To Sell Their Apps & Games

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Paddle helps developers to focus on building awesome products by handling all the boring stuff like payments, in-app analytics, customer support, trial versions and international taxes. Here is our recent interview with Fabio Virgi, from Paddle’s team:

Fabio VirgiQ: Tell us your startup story and something more about Paddle?

A: Paddle began as a digital marketplace for apps, games and other digital products. The appeal of selling through Paddle was that, rather than being confined to selling via the Mac App Store, we provided developers with the checkout, trial and licensing mechanisms they needed to sell independently. Not only did it create a new revenue stream for these developers, but it was far cheaper than paying Apple 30% commissions on sales, too!

The app developer community started taking notice of what we were doing, and there started to be a bigger interest in our checkout and developer tools than the marketplace & exposure itself. That was the “aha!” moment when we understood the real value Paddle was providing.

Today, Paddle is committed to making it easy to sell digital products by handling all the boring stuff like payments, trial versions, in-app analytics, customer support and international taxes — allowing developers to focus on building awesome products.

Related: Insight Brings Transparency To The Software Development Field


Q: Tell us something about Paddle’s features? What are the biggest benefits for the users?

A: Paddle’s range of tools includes trial & licensing mechanisms, a beautiful checkout for one-time & subscription payments, and in-app analytics for desktop & mobile. The biggest benefit for developers is the ability to manage all of these tools in one place, leaving them with more time to build better products and grow their businesses.

In contrast: without Paddle, developers essentially have to set up and manage a bunch of different tools & services for payments, trials, analytics etc., and that all takes time away from what they should be doing.

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Q: What are your plans for the next six months?

A: The bulk of Paddle’s focus has been on desktop & web tools until now, but we haven’t ignored the rise of SaaS and cross-platform apps. That’s why this year we’ve already launched subscription payments, as well as in-app analytics for iOS & Mac (with Android & Windows coming soon). There are plenty of other dev tools on the way, so watch this space!

Q: How would you convince the reader to start using Paddle?

A: Using Paddle means that you don’t have to spend your time juggling between different tools & services. Instead, you’ll be able to manage everything under a single, beautiful dashboard and have more time to spend on building your products and growing your business.

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