Listen to this articleBelow is our recent interview with David Gasparyan, President at Phonexa:
Q: Could you provide our readers with a brief introduction to Phonexa?
A: Phonexa is an all-in-one marketing platform that offers business solutions for call tracking, lead distribution, email marketing, and integrated accounting. Phonexa’s customizable tools and features maximize workflow efficiency for publishers, affiliate networks, and direct advertisers. Phonexa helps companies become more productive and profitable by allowing them to put all their marketing channels in one place. With Phonexa’s all-in-one platform, businesses can track and coordinate their inbound calls, manage and distribute their web leads, create automated email marketing campaigns, and efficiently manage finances with integrated accounting.
We are a company built on innovation. We focus on giving companies a more efficient way of doing things and a smarter approach to collecting and analyzing data. Everything we do focuses on providing businesses brilliant new tools that will help them achieve their loftiest goals.
Q: What are some of the key features of your platform?
A: Our all-in-one platform is notable because it brings together several powerful marketing tools together in one place. Our Call Logic platform provides call tracking and analytics, along with features that help manage your calls like call recording and Interactive Voice Response (IVR). LMS-SYNC, our lead management system, allows businesses to track and distribute web leads effectively. Our email marketing platform, E-Delivery, provides customizable features that make it easy to manage email marketing campaigns of any size. And with integrated accounting from Books360, we put all of a company’s finances in one place so they can see all the rewards in your bottom line.
Recommended: Q: What are the benefits of your call tracking solution?
A: Our call tracking solution offers many benefits, but the overall positive is that we help businesses run better. With Phonexa’s call tracking software, companies can get a clear-eyed view of their marketing attribution: meaning they know precisely which marketing efforts are yielding the most significant returns.
But Phoenxa’s benefits go further: with our call analytics companies can get detailed reporting on each of their campaigns. Then, with Phonexa predictive analytics, they can look ahead and see how changes to their efforts could positively or negatively impact their ROI. At Phonexa, we want to give each business the power to control their own destiny.
Q: Why does every business need to be using call tracking software?
A: Any business that utilizes inbound calls should absolutely take advantage of call tracking software if they want to stay competitive. Call tracking software provides companies with valuable data on their marketing campaigns so that they know if they are reaching their target audience and spurring them to action. Phonexa’s data analytics goes a step farther and gives companies insight into every aspect of their marketing, with innovative features that provide all kinds of demographic details so that leaders can make data-driven decisions on their future campaigns.
Q: What makes you stand out from your competition?
A: Our all-in-one platform gives companies so much flexibility when it comes to tracking not just their calls, but web leads and emails as well. Additionally, we provide multiple other robust features and services available to businesses at no cost. For example, we offer free API integrations so businesses can focus on growing their business without worrying about additional costs and fees. We also provide white-labeling at no extra charge.
We’re also incredibly proud of our cutting-edge predictive analytics solution, which uses artificial intelligence technology and customized forecasting to analyze current and historical facts to make predictions and forecasts on your campaigns.
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Q: What are your plans for the future?
A: Our plans for our future are rooted in our past: we are a company founded on innovative ideas that have the singular aim to help businesses achieve their goals. Our future is filled with the same kind of paradigm-shifting ideas that allowed us to flourish in the first place.
We plan to continue to listen to our customers so that we can shape the platform to what suits their changing needs. We’ve already been anticipating the needs of our customers with new features and solutions; once again reframing the conversation to give businesses better tools. Phonexa’s incredible innovation has gained momentum and energy since the beginning—and it shows no signs of slowing down.
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