PowerPost Accelerates Customer Acquisition With Unique AI Technology And Access To Brand Journalists

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PowerPost is an innovative “done for you” content publishing platform. Leveraging AI and predicitive analytics, PowerPost streamlines content marketing and turns brands into powerful publishers. Below is our recent interview with Dan Curran, CEO of PowerPost:

Q: What are main advantages for brands?

A: For the first time ever brands can access premium content and exceptional brand journalists to lessen dependency on expensive ad agency fees and ineffective paid advertising.

Q: Can you walk us through your process? How does it look like?

A: PowerPost dramatically simplifies content marketing with three unique solutions. Predictive Intelligence to create surgically-precise branded content. Powerful SaaS Technology to instantly publish to all popular social channels and WordPress. Real-Time Access to dedicated Brand Journalists who craft branded content according to the highest editorial standards.

Q: What makes you stand out from your competition?

A: PowerPost is the only content marketing platform focused exclusively on driving lead acquisition. Our focus on turning brand content into a revenue generator vs. a marketing expenses has been validated by our growth. We expect to double our customer base in 2020. While most content platforms focus on top of funnel metrics, we have built PowerPost to be a lead magnet and deliver bottom of funnel ROI.

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Q: Who are your clients and what are some of the key challenges you’re helping them solve?

A: Financial and health care brands are super users of PowerPost as they can Identify real-time content trends to predict engagement and identify untouched opportunities with our platform. Our software is extrmely intuitive and delivers real time:

• Content Trends – Track competitor web and social trends to quickly counter with your own content.
• Content Recommendations – Create optimized content based on real-time content intelligence.
• Content Performance – Receive key summaries, highlights and recommendations
• Track and Engage Influencers – Discover the leading influencers to backlink and promote content.

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Q: What are your plans for the future?

A: PowerPost is aggressively investing in AI to further enhance and simplify content publishing. There is a movement underway for brands to self-publish and PowerPost plans to lead the charge.