Below is our recent interview with Brigitta Norton, VP Digital Strategy at Decentryk:
Q: Could you provide our readers with a brief introduction to your company?
A: Decentryk’s CEO and team are uniquely impressive. Co-founder and CEO Dr. Adam Weigold has founded numerous laser and blockchain startups over the last 20 years and participated in IPO’s, ICO’s and several acquisitions by public companies. Most notably, he has a PhD in Atomic and Laser Physics and a startup track record that includes four startup exits. Other team members include military software and blockchain luminary Naveen Sydney as CTO, and B-B sales specialist John Meijer as COO.
Decentryk is Adam’s first business that has involved both of his unique skill sets in high power lasers and blockchain technologies. Adam says “this project is my life’s true purpose and everything up to now was just an education building up to Decentryk”.
Adam believes in serendipity and authenticity in all life pursuits. The Decentryk team, investors and community believe in his vision, talent and integrity.
Q: Any highlights on your recent announcement?
A: Decentryk aims to enhance real-world physical products and collectibles with a new digital dimension – adding proof of authenticity and value to the world’s luxury brands. Phygital Passport technology has the potential to enhance almost any real-world physical product. The key to creating Phygital Passports is the newly released LaserMinter platform that comes in 3 laser wavelengths or colors (IR, Blue and IV) for permanently marking physical objects made up of almost any material.
A Phygital Passport is ideally applied to luxury brands and products that are unique and highly collectible. In these premium and luxury markets, product values can readily increase over time with proof of authenticity and provenance being essential for maximizing both product value and brand integrity. Other key applications include those where valuable hardware equipment requires logistics or service history documentation.
A limited production release of 50 LaserMinter units are available now for pre-order. Entry level pricing for the LaserMinter IR that can mark on any metal, plastic or acrylic surface is only $4490 including all minting software and delivery.
Q: Can you give us more insights into your offering?
A: Decentryk’s Phygital Passport technology combines permanent laser engraving with the immutable traceability of 3FA blockchain verification for simple, secure, permanent asset authentication in both physical and digital worlds.
This unique patent pending technology integrates 3 different QR codes with a Non Fungible Token (NFT) and an ultra-hi-res laser mark to add a permanent digital fingerprint to all physical products. This enables a new range of possible digital enhancement features that can be applied to any physical product post-production via the LaserMinter.
The LaserMinter platform enables minting of Phygital Passports with digital identity and file storage connected to physical items. Benefits include anti-counterfeit protection, provenance and valuation tracking, service history documentation and NFT-based sales of physical products.
Q: What can we expect from your company in the next 6 months? What are your plans?
A: Delivery of pre-ordered LaserMinters will commence in September 2023 to coincide with the launch of the Phygital user app, the Phygital Club NFT marketplace and white-label marketplace software tools. This combination of software and hardware components will enable LaserMinter owners to mint phygital passports, validate product authenticity, and list for sale on either our NFT marketplace or their own NFT store.
The target luxury market for this phygital passport technology is over $650 Billion. With Decentryk’s B-B-C business model this represents a total addressable market of over $13Billion annually. Applications include luxury wine, spirits, jewelry, watches, fashion, apparel, sports memorabilia, sporting equipment, physical art, antiques, vintage cars, exotic cars to name but a few. Given the strong customer traction of this technology Decentryk expects to secure a stable of at least 4-5 global luxury brands as customer partners by the end of 2023.
Q: What is the best thing about your company that people might not know about?
A: As opposed to existing Digital Twin NFT technology which creates an unconnected digital copy of a physical item, Decentryk’s phygital technology permanently connects physical with digital assets, and enhances a physical item with powerful new digital features.
A phygital passport is much more than just a digital NFT – it also includes our 3FA product verification technology, and a Web3 cloud storage account for document and media uploads. All any owner needs to do to validate the authenticity of their physical product or upload files to the item profile, is to use a simple, free smartphone app with the NFT minted for that specific product.Activate Social Media: