Listen to this articleShowpad’s platform for marketing, channel and sales delivers one of the world’s most intuitive content activation platforms. The company has recently raised a $50 million funding round to accelerate growth of its sales and marketing teams globally and further enhance its platform. Below is our interview with Emma Dunstone, VP, Marketing at Showpad:
Q: Emma, how would you describe Showpad in your own words?
A: B2B companies spend upwards of $5 billion on marketing content each year, but 70% of it goes unused— Showpad aims to solve that problem by providing the only platform that increases the effectiveness of a company’s content by making it incredibly easy to find, use, share, and measure.
Q: Can you give us more insights into your solutions?
A: Showpad’s content activation platform for marketing, channel and sales enablement helps ensure sales and marketing teams are aligned and working together most effectively. With Showpad, sales teams are able to consistently deliver the most relevant content to the right audience and optimise their time in front of prospects and customers. By providing powerful analytics, marketers gain full visibility into which content sales teams are using and how successful the materials are with prospects and customers.
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Q: What are the biggest benefits for the users?
A:
· Activate content: With Showpad, organizations can be sure all of their marketing content is up to date, easy to find, and simple to share.
· Unite sales and marketing: With all your content in Showpad, sales and marketing can work as a team—sharing knowledge, bringing new insights to light, and collaborating with ease.
· Connect with customers: Instant access to information helps sales teams deliver value at every step of the customer journey. Customers get the right information at the right time. With Showpad and the right content backing you up, you can inspire customer loyalty for years to come.
· Accelerate your business: Showpad lets you measure the impact that content has on your business so you can optimize your marketing budget and invest in content that works.
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Q: You’ve recently raised a $50 million funding round, what are your plans?
A: The Series C funding round will be used to build on Showpad’s leadership position in the marketplace, accelerate the growth of its sales and marketing teams globally, and further enhance its platform.
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Q: How would you convince the reader to start using Showpad?
A: Readers should start using Showpad if they’re looking for the fastest, easiest, and most effective way to equip their sales teams with the right content at the right time and to maximize the investment they’ve made in creating marketing and sales content.
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