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SIGMA Marketing Insights: Helps You Build Successful Marketing Programs Through Deep And Complex Data Insights

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SIGMA Marketing Insights specializes in transforming a customer’s pile of data to revenue opportunities and effective marketing solutions. SIGMA is offering various data management techniques to ensure smarter marketing through a highly customizable marketing intelligence platform. Below is our interview with Martha Bush, President and Chief Strategy Officer at SIGMA:

Martha Bush

Q: Martha, tell us something more about SIGMA Marketing Insights?

A: SIGMA Marketing Insights, based in Rochester, NY and now with an office in Boston has delivered analytics, strategy, and marketing technology solutions to clients since 1985. We focus on powering customer acquisition, retention, and growth. Our data scientists turn our clients’ Big Data into customer insights designed to transform their marketing and their overall organizations. We help clients and their creative teams put their data to work to build more successful marketing and sales programs. SIGMA takes the data complexity out of multi-channel marketing and helps clients move to marketing optimization and ROI. We use data to drive smarter, more relevant interactions online, in the mailbox, on the phone, and during the sales call.

Q: You’ve recently announced the expansion to the Boston area; could you tell us something more?

A: Rochester has been a great place for us to build our team of data scientists with local outstanding STEM universities such as RIT and The University of Rochester. Our clients are generally outside the Rochester area and it makes sense for us to begin to grow our client services teams nearer to our clients, several of whom are in the greater Boston Metro. Our Boston offices is the first step in expanding our geographic footprint to better serve our clients.

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Q: Can you give us more insights into your services and solutions?

A: Our primary focus is to help clients make the most of the data they have collected about their markets and their customers. Most clients have data locked in disparate systems and have a hard time getting a clear view of who their customers really are and what they might want to buy next. Marketing teams don’t always have the access or the skills they need to really leverage data. We use data management techniques and sophisticated analytics to blend data and pull insights that can help our clients make their marketing efforts smarter. We build marketing databases for our clients, help them uncover the key metrics they can use to track their success and build business intelligence portals to help them make better marketing decisions. We are all experienced marketing consultants who can help clients build smarter campaigns that deliver better results.

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Q: Who is your ideal client and why?

A: Our ideal client is a B2B or B2C marketer who wants to make their marketing efforts more effective, but who, for a number of reasons, can’t unlock the data they collect about their customers. B2B customers often have difficulty getting a clear view of their customers because they sell through resellers or channels. B2C Marketers often have trouble getting any customer data and if they do, they don’t have the skills in-house to make the most of that data.

Q: What can we expect from SIGMA Marketing Insights in next six months?

A: SIGMA will continue to grow our client relationships in the B2B and Consumer services space, but we see even more growth in the work we are doing with partners. We often partner with independent advertising agencies who want to bring more data savvy to their clients, but don’t plan to add data scientists to their internal teams. We are growing our partnership program to help agencies fine tune their clients’ marketing with data science.

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