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SimpleCommands Provides Apple Watch Series 3 Users An Easy Way To Access And Manage Their Digital Life

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SimpleCommands is a smartphone app, but it’s also the first management app that provides Apple Watch Series 3 users an easy way to access and manage their digital products and services while leaving their smartphones behind. The SimpleCommands app serves as a command center and leverages the Apple Watch Series 3’s enhanced cellular capability to enable truly stand-alone watch support for the wearer.

Below is our interview with David Thor, founder of the kloee cloud-based platform and creator of SimpleCommands:

David Thor

Q: David, could you tell us something more about the app?

A: The app automatically pairs commands to users’ digital products and services, connecting them directly via the smartwatch with its cellular-enabled service for seamless control of their Internet of Things and access to information. By simplifying the conversation, smartwatch users can select from their connected products and services and choose from a menu of commands to quickly get something done or access information with just a few taps on the watch face.

SimpleCommands also offers full and seamless support for non-cellular Apple Watch® Series 3 and Apple Watch® Series 2 users and – of course – works on smartphones, too. Additionally, the app can be used to send commands via Apple Messages, Slack, and Google Messenger.

The SimpleCommands app makes life very connected and convenient. It eliminates the need of having to jump from app to app to get things done, because the user’s connected items can be accessed from a single place.

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Q: How can smartwatches revolutionize our day-to-day lives?

A: The rate of technological innovation and adoption keeps accelerating. Think of the evolution of computers that took up city blocks to the ones that now reside in smartphones, which fit in a pocket and have become ubiquitous in daily life. In 2011, 35% of Americans said they owned a smartphone of some type, according to the Pew Research Center. Five years later, 77% of Americans reported owning one, again according to Pew Center Research. Similarly, adoption rates for smartwatches are growing dramatically.

The new smartwatches with enhanced cellular capability represent breakthrough technology. Now, it’s possible to stay connected while leaving a smartphone behind – whether you’re working out at the gym, doing laps in a pool, or otherwise on the go. Currently, innovators like Apple are promoting their health and wellness benefits, but the built-in functionality of their smartwatches is constantly growing. And, with the SimpleCommands app, they promise the user the ability to get more done and access personalized information. Soon, the smartwatch could overtake the smartphone in terms of market penetration and adoption.

Q: What is the story behind kloee, how did you start?

A: The kloee cloud-based platform, which supports SimpleCommands, is about two years in the making. I noticed that the market was very fragmented with major players like Amazon, Apple, and Google each launching voice enabled products and personal assistants that were competing for consumer brand loyalty. I viewed this fragmentation as an emerging problem and disconnect for consumers, as well as manufacturers of digital products and service providers.

The kloee platform is designed to bridge this disconnect between input platforms – smart devices with voice or text capabilities – and connected items like home automation technology, digital services, data providers, and more.

For manufacturers and service providers, kloee makes it possible to correctly respond to a voice or text command delivered from any platform, broadening their product’s appeal. With kloee, they no longer need to worry about having to adapt their operating architecture to accommodate one or more distinct platforms.

For consumers, kloee serves as a centralized command center, enabling them to more easily control their Internet of Things and access pertinent information from frequently used accounts and services from anywhere, using customized language terms.

In short, kloee allows ubiquitous access to digital products and services from anywhere, via smart devices with text or voice capabilities. kloee supports text interfaces like Slack and SMS; voice interfaces like Google Assistant and SMS via Siri; as well as other mobile and stationary interfaces like Android Auto, Apple Carplay and Apple TV. SimpleCommands is another great example of enabling the Smartwatch with the kloee platform.

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Q: SimpleCommands supports Advance Authorization. Why is that important?

A: Advance Authorization is required by every app that consumers use to access their personalized data and accounts. By building Advance Authorization into the SimpleCommands app, a user can input this information one time on a “set it and forget it” basis and then be able to safely access “deep content” – like a bank account balance, for example – without having to switch between apps. This feature makes the SimpleCommands app incredibly convenient to use and increases its value to consumers.

Q: What are your plans for the future?

A: One of the things that makes SimpleCommands unique is its ability to allow the user to “group” their connected items, regardless of the manufacturer. So, with SimpleCommands a LIFX bulb could be grouped with a Hue bulb under the category of lights. For 2018, we plan to introduce some exciting new sub apps of SimpleCommands that take advantage of this ability. Beginning with the SimpleCommands Music app, nearing completion, we plan to let users access all their music sources and accounts, like iTunes and Spotify, with the ability to stream their music across all their devices, including Amazon Alexa, the iPhone, Sonos, and more. There is currently no other app that allows the consumer to do this.

Additionally, we plan on enhancing the SimpleCommands app through the steady addition of new connections, making it ever more useful to consumers.

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