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Singletree Releases A Browser Version of Intellimas To Improve The Business Processes Of Retail And Manufacturing Companies

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Singletree Technologies, LLC is a software and consulting company that focuses its efforts on streamlining the business processes of Retail and Manufacturing companies. They have worked with some great companies over the last 16 years, and those companies have helped them shape their product portfolio to where it is today. Their software makes enterprise software better, so with a minimal investment, companies can enhance the platform in which they have invested a ton of time and money. Below is our interview with Vincent Candela, President of Singletree Technologies:

Vincent Candela

Q: What’s the greatest attribute of Intellimas®?

A: Intellimas® is our flagship product. We sell it to enhance specific business processes, but it also can be used as an application builder. We find that companies implement Intellimas® for one business function but then quickly realize they can use it for several other functions in their organization. The best attribute of Intellimas® depends on the goals of the customer so I will give you three: (1) It is grid based so it has the advantages of a spreadsheet while retaining the strength of a true database driven application. (2) It has a configuration UI that enables end users of various levels of technical expertise to create apps. It takes only a few days to initially model a business process. (3) Part of our configuration allows for the reading of master data from enterprise systems with the click of a search button. This allows us to connect master data with Intellimas® user defined fields, calculations and other business logic to create a fully functional application without having redundant data entry.

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Q: What is Intellimas® Reporting and how does it work?

A: Intellimas® Reporting is a companion product to Intellimas®. It allows our customers to create unlimited reports against Intellimas®. This is related to the key strength of Intellimas® which I mentioned earlier. Because our data sits in the database, end users can create and distribute a variety of reports with the same data. This is a huge chore with spreadsheets where you have to do all kinds of gyrations to create different types of analysis with the same data. The same goes for other spreadsheet replacement solutions and document management solutions. Having a full fledged reporting tool where you can create list reports, pivots, charts, image based presentation reports, etc.. is a huge advantage.

Q: You’ve recently released browser version of Intellimas®; could you tell us something more?

A: For many years, the underlying technology did not exist which would give our customers the same level of responsiveness, flexibility, and performance of our Windows client grid. Recently this technology has become available which allowed us to release our software on the browser. Browser is much easier to deploy with overseas suppliers and internally as well. It also allows us to better operate in the cloud. All of our new development will be in the browser version going forward. Customers can look forward to many exciting features in this new platform down the road.

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Q: What is the biggest challenge you’ve faced in launching your business and how did you overcome it?

A: I would say our biggest challenge was to decide whether to seek investors or financing for our business. Singletree was founded by Shane Walters in 2001 and it was completely bootstrapped. Even when I joined in 2005, we did not seek out investors. We wanted the flexibility to steer our business in the direction we felt was best without someone over our shoulder questioning everything. We also wanted to build a business that we could participate in for a long time, and financial partners don’t always have that same goal. Before 2010 our software applications were all bolt-ons for one specific PDM application. At that point, we knew it was time to make our software generic so that it could connect to virtually any other software, and this is how Intellimas® was born. This was a big undertaking and one where we could have used the investing. We ended up not seeking outside help and using existing revenue from our older software. In hindsight, it took more time to build Intellimas® but we did it on our own terms, from the ground up, and we are proud of the solution we have today.

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