Listen to this articleBackstageplay is a social gamification platform that blends an artist’s brand with the popular and lucrative world of online gaming. In-turn, this helps the artist generate substantial “new” revenues and establish prolonged engagement with their fans. Their platform also enables artists to connect with their fans and reward them with life changing prizes that money can’t buy. For their premium members, Backstageplay creates an exclusive area to participate in Q&A’s, access to cryptocurrencies, exclusive live streams and virtual goods from their favorite artists. Below is our interview with Scott White, CEO, Chairman And Director of Backstageplay Inc:
Q: What is unique about your company and how does it stand out from competition?
A: Backstageplay is different than any platform out there because it provides fans with access to a competitive gaming environment which rewards the time they spend on the site not only with exclusive access to the artist and his music and likeness as a VIP; but also the ability to acquire leaderboard status, enabling them to get noticed by the artist be rewarded. What this means is that not only will the artist be actively involved in the promotion of the site but also providing amazing, once in a lifetime experiences and rewards with these artists.
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Q: Who is your target audience?
A: The Backstageplay platform is built for artists who want to better engage their fans and reward them for their loyalty and participation. With the evolvement of technology, fans are constantly looking for new and innovative ways to connect with their favorite artists. With this fan involvement though, in return, it provides the artist with an active list of fans and their geographic locations. This is a very important asset for the artists as they continue to receive pressure from ticketmaster and other ticketing systems to better vet their fans and ensure that tickets and prizes are going to true fans and not being won by robots and sold on the secondary marketplace. Backstageplay will give the artist a place where they know not only which fans deserve these amazing experiences but also which of them are within proximity of the show they may be trying to give tickets away to.
Q: What geographic markets are you focusing on currently?
A: With music being so universal nowadays thanks to its high availability through streaming, this is truly a worldwide venture. As we grow our portfolio of artists, there is the opportunity for this to become a multi-faceted, global platform for fans and artists to connect and interact. Also due to our relationships with the artist, they have the ability to help us reach millions of people globally all through social media.
Q: More generally, how do you see your industry developing, and where do you place yourself in the industry?
A: Over the past 12 months, industry experts estimate that the social gaming market grew by more than 23% to $4.3billion. Social gaming publishers typically acquire players that seek entertainment and virtual prizes (badges, tokens, etc). The backstageplay offering is specific to music, where fans have already been acquired by the artist and want to engage with their hero. Superstar artists have 50M-100M facebook likes, with some of their videos receiving 1-2 billion views. We are the only company providing a gamification product specifically in the music sector, where fans seek to engage with artists and opt-in to any activity which better-enhances that connection. The fact that we add a competitive gaming environment and access to life changing rewards gives backstageplay first-mover advantage to a billion dollar sector. The artist branded games, exclusive content and virtual rewards along with interactive chat and video streaming will provide the fans with more than enough reason to come back again and again to backstageplay.
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Q: When will Backstageplay be launching their first artist platform?
A: The launch of our first platform with American Music Award winning artist Daughtry is coming up very soon. Keep a lookout on the Daughtry Official site and also on their social media accounts for the big release!
Q: Where can we learn more about Backstageplay?
A: Our website has a lot of great information not only about our platform but also investment information. If there is anything else you want to know, please feel free to email our team at info@backstageplay.com.
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