Below is our recent interview with Marios Stavropoulos, CEO at Softomotive:
Q: Can you tell us something more about the company and WinAutomation?
A: Softomotive was launched back in 2005. We started with WinAutomation, which is our desktop robotic product with a strong belief in the democratization of RDA – which essentially means everyone should have their own personal robot on their computer in very much as everyone has Microsoft Word installed. This remains our vision even today and it is fast becoming a reality.
Since the launch of the desktop automation product, we responded to our customers demand with the introduction of Process Robot – our enterprise RPA platform. Now we have a unique RPA portfolio, comprising both desktop and distributed server-based software serving the needs of professionals, teams, and enterprises of all sizes.
Q: You’ve recently announced $25m in Series A round; could you tell us something more?
A: Grafton Capital, invested $25million in Series A funding.
Prior to the funding, our investors spoke extensively to our existing clients and they all said that Softomotive has the best RPA technology, even compared to some of our better-known competitors. It helps that the RPA market itself is growing exponentially which makes it a great market to be in.
Also, they have a strong belief in our future goals which include disrupting the existing RPA market, building market leadership in the medium-sized (growth) segment and in the democratization of RPA.
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Q: What exactly is RPA?
A: Robotic Automation, is the mimicking of a workstation to the human’s actions, to fulfill rule-based tasks. Robotic Automation is split into two different kinds. RDA (Robotic Desktop Automation), a standalone platform for automation of processes such as WinAutomation. The second kind of Robotic Automation is RPA (Robotic Process Automation) that refers to a centralized solution for larger environments with multiple workstations such as Softomotive’s enterprise tool, ProcessRobot.
Q: Why are companies adopting RPA?
A: RPA is widely acknowledged as a general purpose process automation tool, which means it is industry and process agnostic. Therefore, it is suitable for businesses of all sizes across different industry sectors, as well as all types of business functions eg. finance, IT, procurement etc. In fact, wherever there’s a process, it can be automated. There’s a broad range of reasons why companies are investing in RPA, and we recently conducted a Softomotove global study, “RPA Solutions for Growth Companies” and the top three were increased productivity, improving accuracy, lowering operating costs, and reducing process execution time.
Q: You came out with ProcessRobot – an Enterprise Automation product. How does it work?
A: ProcessRobot is a market leading enterprise RPA platform with all the bells and whistles typically associated with RPA in larger enterprises. It provides all the power needed to benefit from automating mundane, repetitive processes in attended (robots interacting with people) or unattended (robots working independently) mode, but without the high direct and indirect costs normally associated with introducing an enterprise RPA platform.
ProcessRobot enables companies to develop a robotic workforce to handle repetitive tasks and ease the burden on staff.
One of our customers, Technicolor, who provides solutions for world-leading feature film, television, advertising and gaming companies achieved:
• Up to 99.3% faster processes achieved by replacing manual with automated workflows
• 60% more accurate data entry, as robots significantly reduce the risk of human error
• Enables employees to concentrate on business analysis rather than mundane tasks
• Helps shared services team deliver higher-quality, more comprehensive service to the core business
• Easy-to-use tools enable rapid robot development and help build momentum for RPA within Technicolor
You can read the full case study here.
Q: Tell us more about WinAutomation and how it is useful for the organizations to build software robots?
A: is a serverless software that anyone can install on their workstation and take advantage of its advanced features for automating any kind of desktop, web application, or any other kind repetitive task that involves drawing, manipulating or presenting data from multiple systems.
At the end of the day, everyone is really a knowledge worker, in that they know and understand the work they’re doing, what is the pain and can be easily automated. By providing everyone with their own “robot”, it puts the power in their hands to automate what they want when they want. By doing so, they can free up valuable time for more interesting and productive work which magnified across an enterprise can have a significant impact.
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Q: What does the future hold? Where is the company headed?
A: Our future goals include disrupting the existing RPA market, building market leadership in the medium size segment and in the democratization of RPA.
Basically to deliver on our business plan, so the focus is very much on execution and growing a global business by growing our existing offices and opening offices in new locations to grow our global footprint. To remain focused on building a strong, world-class business with a clear differentiation and one that is close to customers. As well as to accelerate the development of our product roadmap.”
Last Updated on March 17, 2019Activate Social Media: