Listen to this articleBelow is our recent interview with Donnie Surdoval, Product Manager at STORIS:
Q: Can you give us insights into your solutions?
A: The foundation of STORIS is our in-store retail software solution. We have been running furniture stores for three decades with Point of Sale, Inventory Management, Delivery and Warehouse Logistics, Merchandising Tools, Accounting, and Analytical Reporting. Our core solution is used through showrooms from $1M to $1B in revenue. That means, no matter the size of your store, you are using the same industry leading technology foundation. What makes STORIS the best choice for enterprise operations is that it is completely scalable. A retailer’s use of technology can grow as their operational needs do such as launching eCommerce, Mobile Customer Experience, Advanced Warehouse Management, Integrated Financing, and Business Intelligence.
Q: Could you provide our readers with a brief introduction to STORIS?
A: Our development efforts are guided by client-driven retail insights from many of the world’s leading furniture operations. We guide our product development decisions based on how the technologies help our retailers deliver a better customer experience – regardless of whether their shoppers are in their showrooms or online on their eCommerce website. We have been serving this industry for 30 years, but our technology never stands still with new products and releases being introduced throughout the year.
Recommended: Q: What types of businesses can use your solutions?
A: STORIS is laser-focused on home furnishings; that is stores that sell merchandise for the home: furniture, bedding, appliance, casual, décor, and any mix in-between. Our dedication to this market is what guides development that general retail systems can’t match such as Special Order Configuration, Delivery Logistics, and Just-In-Time Inventory. Further, we understand the challenges retailers are looking to solve and provide technologies that meet their needs across channels.
Q: Why is now the time for a technology solution like STORIS?
A: We have been behind businesses driven by technology since 1989, before it was cool, but the reality is that now customers are demanding technology adoption. Retailers are officially behind if they are not embracing multi-channel solutions. Technology has become a necessity to compete and build loyal customer relationships. Most importantly, if a business isnt making data-backed decisions, they are not taking advantage of all the great intelligence at their fingertips.
Q: Who are your clients and what are some of the key challenges you are helping them solve?
A: Our clients span home furnishings retailers of all sizes. Some household names include Ashley Furniture HomeStores, Bassett, and Ethan Allen. We work with over a third of the Top 100 furniture retailers. While their core challenges are universal including sales order, inventory, warehouse, and customer optimization, they do all have unique brand needs. Our client services division is critical to ensuring we understand the specific ROI our retailers are seeking from technology and providing best practices to get them there. This includes implementation services to help our clients launch STORIS and our NJ-based technical support team for on-going training. The most common challenge retailers all face today is how to cater to that multi-channel consumer and how to effectively sell a product that is traditionally touch and feel. The early adopters of our Unified Commerce solutions and eSTORIS website are seeing impressive eCommerce sales growth and monthly figures that rank high among their showroom performance.
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Q: What can we expect from STORIS in the future?
A: We understand that for technology to be effective it must be designed for what the customer needs now. Half of our team represents product development, product direction, and quality assurance. This is what allows us to introduce new solutions on a continuous basis. We are excited to kick off 2020 with our Next Generation Platform introduction and new mobile technologies that change the landscape of furniture shopping.
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