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Static product grids limit engagement and reduce conversions for e-commerce brands, prompting Depict to develop an AI-driven merchandising solution. Supergrid enables Shopify and Centra merchants to design visually dynamic collection pages with automated sorting, live previews, and seamless inventory updates. By integrating editorial elements and algorithm-based curation, it helps brands enhance storefront appeal while maintaining efficiency.
E-Commerce Stores Struggle with Boring Collection Grids
Most online stores rely on traditional 4×4 product grids that fail to capture shopper interest. Static displays make it difficult for brands to differentiate themselves, leading to uninspired browsing experiences. Despite 80% of shoppers interacting with collection grids, many retailers overlook the importance of visual merchandising.
Without engaging layouts, customers scroll through endless lists of products without making a purchase. This pattern, often referred to as doomscrolling, reduces conversion rates and affects sales performance. John Tan, CEO of Depict, recognized this gap and developed Supergrid to give brands a better way to present their products.
What Supergrid by Depict Brings to the Table
Supergrid enables Shopify and Centra merchants to create visually engaging storefronts with AI-powered merchandising and editorial customization. Unlike conventional product grids, it introduces dynamic layouts that showcase a brand’s identity while improving customer engagement.
Key features include:
- 1-Click Setup – A no-code solution that integrates seamlessly with Shopify and Centra.
- Editorial Grid Design – Combines images, videos, and AI-driven sorting to create a curated shopping experience.
- Automatic Updates – Ensures product grids stay relevant without manual adjustments.
- Zero Impact on Site Speed – Optimized to maintain performance while enhancing aesthetics.
How Supergrid Works: AI Meets Visual Merchandising
Curate: Brands can handpick images, videos, and products using a drag-and-drop interface. This feature allows them to showcase flagship items, seasonal collections, or campaign-driven assortments in a visually appealing way.
Visualize: Live previews provide instant feedback on how a collection page will appear across different devices. This eliminates guesswork and ensures that products are displayed correctly before updates go live.
AI Automate: Supergrid incorporates algorithm-based sorting to enhance merchandising efficiency. It automatically prioritizes bestsellers, demotes out-of-stock items, and adjusts collections based on rules set by the merchant. This system reduces manual effort while ensuring an optimized shopping experience.
Real-Time Shopify Sync: Inventory updates, product availability, and pricing changes are instantly reflected in storefronts. The synchronization process prevents outdated product displays and minimizes friction in the buying journey.
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Why Leading Brands Choose Supergrid
Supergrid has been adopted by brands in Sweden, Denmark, the United States, the United Kingdom, Canada, and France. Companies such as Our Legacy, Hope, Baum, Soeur, Aiayu, Kotn, Sene, Soulland, Nanushka, and JOSEPH have integrated Supergrid into their e-commerce strategies to enhance storefront engagement.
Adopting Supergrid allows these businesses to:
- Reduce time spent manually curating product collections.
- Increase conversion rates by improving product visibility.
- Maintain brand identity through dynamic, visually engaging layouts.
E-Commerce Merchandising Enters a New Era with Supergrid
AI-driven merchandising is reshaping how brands present their products online. Static layouts no longer meet customer expectations, and businesses must adopt dynamic, visually rich collection pages to stay competitive.
John Tan and the Depict team continue to refine Supergrid to support brands in creating compelling online shopping experiences. As e-commerce evolves, merchandising solutions that combine automation with creative freedom will become essential for brands looking to boost engagement and sales performance.
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