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Below is our recent interview with Ashwin Ramesh, CEO of Synup:
Q: Could you provide our readers with a brief introduction to Synup?
A: Synup is a New York City & Bengaluru based SaaS startup that enables organizations to manage public facts about them across search, social, voice, and connected-car ecosystems.
We help businesses deliver a better customer experience by ensuring that everyone is finding up-to-date, accurate, and complete information about their physical stores including location, hours, menu, inventory and more. Currently, we manage facts for over 165,000 locations and track over a billion attributes about these businesses.
Q: You’ve recently announced your expansion in Australia and New Zealand; could you tell us something more?
A: The Australia and NZ market is a thriving hub for multi-location businesses. There is a lot of potential for our product here, since maintaining accurate location data is of utmost importance for any business in today’s technology-driven world.
This expansion comes after we have gained a steady foothold in the US and Canada. Businesses with multiple locations are going to be the primary market for the product.
We are presently managing data for more than 1,000 locations in Australia and hope to continue gaining momentum in the APAC region.
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Q: Can you give us insights into your features?
A: Synup provides a single interface for businesses to build and monitor their brand presence by enabling multi-channel optimisation of location and review data. Our primary differentiator is the depth of our offering – we have the most comprehensive location marketing suite in the market. Our software:
• Shows the entirety of a business’ location data in a single dashboard
• Allows a business to make changes to their local business listings at scale
• Helps businesses monitor and respond to reviews for all their online profiles
• Provides data about a business’ search engine rankings, growth, and local engagement metrics such as profile views, direction requests, and call requests
• Allows businesses to post promotional offers and events on their local business profiles
After a customer subscribes to Synup, all they need to do is enter their business information on the local marketing dashboard. This information allows us to automatically create and claim business profiles across the internet and ensure that the business is found on all major websites and digital ecosystems. Once the data is synced, we get analytics from our partners and provide that as an insight to the customer in a consumable way.
Q: Why should business care about Local SEO?
A: Having digital marketing strategies in place for your business is one thing, but creating an online presence that will generate referrals and new customers is a whole different game altogether. Today, if someone is looking for a restaurant, or say, for a carpenter to get a customized couch, all they need to do is run a simple search on the internet. Businesses that appear at the top of the search engine results page (SERP) get 33% more search traffic than the ones one second or third page, leaving them biting the dust.
Local SEO is essential for the long-term growth of a business, as it’s a great way for potential customers to discover a business online. To gather information for local search, search engines depend on factors such as local content, social profile pages, links, and citations to provide the relevant results to the user.
Good local SEO starts with ensuring that a business’ NAP (name, address, phone number) details are accurate and consistent across all major online platforms. It can be overwhelming do this is manually, and that’s when a product like ours comes handy, as we automate the entire process for businesses.
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Q: What can we expect from Synup in the future?
A: We strongly believe that voice assistants are the future of search. Most businesses don’t know if their information is available across voice search platforms, or whether the available information is accurate and reliable. Synup recently launched The Voice Readiness Test – a free tool that lets businesses assess how their information appears on important voice search services including Amazon Alexa and Google Home. We aim to build awareness among merchants and consumers to make voice more useful for the future.
Consumers are not going to stop with checking out business locations alone, either. They’re going to want data about your business’ hours, how expensive it is, customer reviews, and other unique information about your business. We have an end-to-end platform for business owners to manage their online presence and power voice search, including syncing data with our partner websites and managing reviews.
One of the features we would be implementing in the future is content suggestions for local businesses. We want to let businesses know what kind of information they should optimize to generate more visibility. For example, Synup will suggest what kind of content businesses should put out to make their Google profile stand out and garner more views. The customers can decide whether they want to incorporate those suggestions or not.
Going forward, we also want to replace phone calls with chatbots. According to reports 1.4 billion people are interacting with chatbots and 80% of businesses are already using or plan to use chatbots by 2020. The turnaround time on bots is much quicker compared to phone calls, as they’re cumbersome and have a long wait time. So the future is all about the ease of our customers, as we want to add value to their business and help them keep up with all the latest trends.
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