Talk Fusion makes creating video emails and newsletters easy through their full-package video marketing and conferencing platform. Talk Fusion aims to help clients build brand loyalty, improve customer relations and retention, reduce advertising costs and much more by constantly providing advancements in video communication technologies. To find out more about their platform we sat down with Bob Reina, the founder & CEO of Talk Fusion:
Q: Bob, who are the primary users of Talk Fusion and what are some of the key challenges you are helping them solve?
A: One of the key things that separates Talk Fusion from the competition and has really fueled our success over the past ten years is our mass-market appeal. Talk Fusion is for anyone and everyone who’s looking to stand out and get results while connecting online—and better yet, with video, the most effective marketing medium out there.
Bigger companies like Norwegian Cruise Line use our products to both strengthen and personalize their corporate communications from any location, while small businesses come to us to gain new leads, build relationships with their customers, and drive more sales. We also have countless entrepreneurs who use our products to network, establish their personal brands, and meet face-to-face with clients and colleagues. Plus, through our Charity Account program, nonprofits can use Talk Fusion to raise funds and thank their patrons completely free of charge.
It doesn’t matter the country, industry, or goal: you name it, we can help. Talk Fusion makes video communications simple and fun, but most importantly, effective.
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Q: Could you explain the function and advantages of your all-in-one Video Marketing Solution?
A: Most people end up going to multiple companies in order to meet all of their marketing needs. They create one account for email marketing, another one for video conferencing, and then they have their messaging apps, their lead capture systems, video hosting and file storage accounts, and the list goes on. I can’t imagine the headache. This not only costs them more money but also more time—and every second counts when you’re building a business.
At Talk Fusion, we use the latest technology available to give people all of these video marketing products and services under one roof. The place where you schedule and host a live broadcast is the same place you can schedule video email campaigns, view analytics, organize your contacts, store files, etc. One login. One all encompassing, integrated video marketing solution. Simple.
Q: What new technologies are disrupting the Video Marketing industry right now?
A: WebRTC (Real-Time Communications) technology is coming in full-force and is set to create a massive shift in the video marketing industry. WebRTC powers browser-to-browser communications and eliminates the need for internal or external plugins, making everything from file sharing to video streaming smoother, more seamless, and better in quality. It’s setting a new standard for how we exchange information and communicate with one another.
I recently read in a WebRTC World article that WebRTC systems are expected to grow over 24 percent per year between now and 2025, and that video is set to be the fastest growing part. That makes us at Talk Fusion all the more excited to be at the forefront of this disruptive technology.
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Q: What are your plans for keeping Talk Fusion on the forefront of technology innovation?
A: I’m constantly on the lookout for “the next big thing,” and we also have the best of the best product developers at Talk Fusion who share that same forward-thinking approach. We’re constantly innovating, enhancing our products, and seeking to fill the next void in the communications realm.
Our early adoption of WebRTC is actually a great example: when I first heard of it years ago, in its earliest stages, I saw the huge potential and we got down to business immediately. Our Video Chat product is built upon WebRTC technology, as well as our webcam recorder for Video Email and Video Newsletters, and we’re currently working to integrate WebRTC into ALL of our products. The rest of the world is just now catching on but we’re already steps ahead, and that’s a position we at Talk Fusion always want to maintain.
Q: What’s the achievement Talk Fusion is most proud of?
A: We have many things to be proud of at Talk Fusion: we’ve changed thousands of lives worldwide, we’ve given back, and we even revolutionized the way people get paid by developing the world’s first Instant Pay. Winning two distinguished technology awards last year was a very big achievement for us as well. Talk Fusion is the proud recipient of the 2016 WebRTC Product of the Year Award and the 2016 Communications Solutions Product of the Year Award, and I can assure you that this is just the beginning.Activate Social Media: