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Corporate gifting is a prevalent practice in the business world, where companies exchange gifts with their partners, clients, and employees to build and maintain relationships. Giving a gift symbolizes appreciation and respect, which can foster trust and loyalty between parties.
Nevertheless, international corporate gifting can pose significant challenges due to language barriers, cultural differences, and logistical issues. Technology has played a crucial role in mitigating some of these challenges through online gifting platforms. In this article, we expand on the challenges posed by corporate gifting on a global scale and highlight how corporate gifting platforms can help mitigate them.
Traditional Challenges That Impede Effective Corporate Gifting
Worldwide corporate gifting can be daunting due to the myriad of challenges businesses may face when sending gifts across borders. Language barriers can be significantly challenging – as many local gifting services operate in their native language and also often do not cater to sending from another country.
Another challenge is cultural differences, which can affect the selection and presentation of gifts. Gift-giving traditions vary significantly across cultures, making it crucial to understand the recipient’s culture to select an appropriate gift.
Moreover, shipping and handling can be a logistical nightmare, especially regarding customs regulations, duties, and taxes. The process of shipping gifts internationally can be complicated and time-consuming. In some cases, it can take weeks for gifts to arrive, leading to disappointment and frustration for both parties.
Tech-Savvy Solutions: Mitigating Gifting-Related Challenges
Technology has disrupted the traditional methods of international corporate gifting by introducing innovative solutions to overcome the challenges posed by language barriers, cultural differences, and logistics. One such solution that is gaining popularity among businesses is corporate gifting platforms, such as Giftsenda. The platform offers a hassle-free and convenient way to purchase and send gifts in over 200 countries worldwide.
Gifts are locally sourced in each country to ensure that they are culturally appropriate and to help senders save on shipping fees. The Gift Catalog offers thousands of specially sourced quality gifts, including gourmet snack packs, SWAG kits, wine sets, eGift cards, and more. You can also create custom gifts.
With the platform, users can easily select gifts, choose the delivery method, provide personalization details, and make payments. The Giftsenda team takes care of all the logistical aspects of gifting, making it as simple as a few clicks to send gifts internationally.
Personalized Experiences
98% of marketers say personalization advances customer relationships. Personalization is a crucial element of international corporate gifting as it indicates that the giver has invested time and effort into understanding the recipient’s preferences and interests, making the gift more meaningful and memorable.
To provide recipients with a personalized experience when receiving gifts, Giftsenda has developed a gift collection feature that allows recipients to choose their own gift from a pre-selected list based on their location. Gifts are also accompanied by customized messages from the sender to suit their corporate branding.
The availability of big data and analytics tools also enables businesses to gather relevant information about their recipients, such as their likes, dislikes, and hobbies. This data can be used to create tailored gifts, enhancing the personalization of the gifting experience.
Virtual Gifting
The COVID-19 pandemic has propelled the shift towards virtual gifting, which involves using e-gift cards or digital gift vouchers to send presents to international partners and employees. This approach eliminates the need for shipping and handling, making it faster, more convenient, and cost-effective.
The advantage of virtual gifting lies in its ability to offer a contactless gifting experience, which has become increasingly relevant in the era of virtual work. Giftsenda enables you to send gift cards globally – with 100s of vendors to choose from, and digital delivery methods that are nearly instantaneous.
Companies can also utilize automated gift experiences like gift links or email gift invites to send gifts with minimal details, which increases acceptance rates. A single gift campaign can be used to deliver gifts across various countries to multiple recipients – who just have to choose their gift and provide the delivery details.
Giftsenda Solutions
The Giftsenda team boasts more than 20 years of international gifting experience. They provide various gifting solutions with access to the cutting-edge online gifting platform.
Gifting Platform Subscription: This service is designed for companies that send gifts on a regular basis and want to integrate gifting into different stages of the customer journey. Users can benefit from a variety of automated gifting features, as well as seamless integrations with the relevant CRM/HRM or API. Pricing is customized to meet the company’s specific gifting needs, and users can receive cash rebates on each physical gift sent.
Project-based One-Time Gift Campaigns: For companies that require assistance with creating a one-time international corporate gift campaign, they offer project-based custom pricing. Whether it’s for a Christmas campaign to show appreciation to staff and clients or to provide gifts for a webinar.
Online International Gifting Shop: The Giftsenda Shop provides a freemium, self-service option for businesses to easily send personalized corporate gifts. There are no contracts, subscriptions, or user fees involved with this free offering. You only need to pay for the gifts and shipping. It is perfect for once-off gifts.
By partnering with Giftsenda, businesses can build long-lasting relationships on an international level to foster trust and loyalty. With their exceptional product selection, customer service, and virtual gifting options, Giftsenda is an excellent choice for businesses looking to elevate their international corporate gifting game.
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